Intuit QuickBooks: Think ote

QuickBooks, an accounting software, collaborated with soccer superstar Javier Hernández, a.k.a Chicharito, to show Hispanics that no matter how small your name may be, you can still do big things with the right support, increase the awareness and consideration for its ecosystem of products, and aid the success and growth of Hispanic small businesses in the US.

Summary

For years, Hispanic Small Business Owners (SBOs) have been underplaying their business size and potential, thinking their businesses are too small to invest in software or technology solutions to manage their cash flow, payments and bookkeeping.

This is the story of how QuickBooks changed the "I'm not big enough" mindset in the Hispanic business community and, as a result, nearly doubled the number of Latinos that started using QuickBooks.

Introduction

QuickBooks offers small business owners (SBOs) a simple and powerful set of tools for managing cash flow, getting paid, tracking income and expenses, managing and paying bills, getting real-time...

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