IMC European Awards
Rewarding the best integrated marketing communications campaigns in Europe
About the Awards
The IMC European Awards are organised by the European Association of Communications Agencies (EACA) and its Integrated Marketing Communications Council Europe (IMCC Europe).
The most recent Awards were announced in December 2019 and all the winning case studies are available to read here on WARC.
Grand Prix
Brand mytaxi
Agency Guns or Knives
Country Ireland
Mytaxi increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival.
The brand spread the campaign through a live jazz piece created by translating taxis' GPS data into music that changed in real time to the city's movement.
The brand achieved 15% growth and a 17.82% increase in passenger requests, with over 13,000 recurring passengers year-on-year.
Selected Gold winners
Brand Samsung Galaxy
Agency Guns or Knives
Country Ireland
Samsung, an electronics brand, launched an exhibit to showcase features of its new Galaxy S9 phone in Ireland.
Brand Coca-Cola
Agency Verve
Country Ireland
Coca-Cola launched a sensory pop-up experience for consumers in Ireland to increase market share for its Coca-Cola Zero product.
Brand Duracell
Agency In-house
Country Austria
Duracell increased awareness in Austria by getting its brand mascot, the Duracell Bunny, to take part in one of the country's biggest events, the Vienna City Marathon.
Bodegas Barbadillo: Cosas de Mar
Brand Castillo de San Diego
Agency 360 Marketing & Communications
Country Spain
Barbadillo, a wine producer in Spain, increased brand awareness by launching an original TV sitcom representing each of its brands and moments of consumption.
Further Gold winners
Brand Fastweb
Agency TLC Marketing
Country Italy
Brand Samsung
Agency Guns or Knives
Country Ireland
Neurodigital: Touching Masterpieces
Brand NeuroDigital Technologies
Agency Geometry Prague
Country Czech Republic
Coca-Cola Czech Republic: Winter Olympics
Brand Coca-Cola
Agency McCann Prague
Country Czech Republic
Silver winners
Nestlé: A Quality Street Christmas
Brand Quality Street
Agency ZEAL Creative
Country United Kingdom
Brand Coca-Cola
Agency Verve
Country Irish Republic
Raffaello: Cool summer with Raffaello pralines
Brand Raffaello
Agency Momentum
Country Czech Republic
Energizer Holdings: For Movie Moments That Last & Last
Brand Energizer
Agency Brand Culture
Country Europe
Brand Fyffes
Agency Titan Experience
Country Irish Republic
Intersport Austria: Intersport Wandertage
Brand Intersport
Agency IDEAL Live Marketing
Country Austria
Brand Kellogg's Corn Flakes
Agency ZEAL Creative
Country United Kingdom
Brand adidas
Agency Geometry Prague
Country Czech Republic
Alfasigma: Neoborocillina Gola Junior
Brand NeoBorocillina
Agency True Company
Country Italy
Brand Rockshore Irish Lager
Agency BBDO Dublin
Country Ireland
Brand Rockshore Irish Lager
Agency Verve
Country Ireland
Brand Coca-Cola
Agency In-house
Country United Kingdom
The Czech Union of Breweries and Malthouses: St. Wenceslaus
Brand The Czech Union of Breweries and Malthouses
Agency garp integrated
Country Czech Republic
Universal Pictures & Pertemps Network Group: The Grinch & Pertemps Network Group Recruitment
Brand Universal Pictures / Pertemps Network Group
Agency Brand Culture
Country United Kingdom
Bronze winners
Kinder: 50 fulfilled wishes with Kinder
Brand Kinder
Agency Momentum
Country Czech Republic
Statutární město Brno: Brno, co není
Brand Statutární město Brno
Agency Media Age
Country Czech Republic
Consorzio Ricrea Acciaio: Capitan Acciaio
Brand RICREA
Agency Black & White Comunicazione
Country Italy
Winery Fund: Our wines will turn a meal into a feast
Brand Winery Fund
Agency Momentum
Country Czech Republic
Pringles: Prize With Every Can
Brand Pringles
Agency ZEAL Creative
Country United Kingdom
Almond Board of California: Recharge your day
Brand Almond Board of California
Agency True Company
Country Italy
Brand Rubicon
Agency ZEAL Creative
Country United Kingdom
Dr. Oetker: Take the Mayhem out of Mealtimes
Brand Chicago Town Pizza
Agency ZEAL Creative
Country United Kingdom
Bohemia Energy: We don't play games with you
Brand Bohemia Energy
Agency Momentum
Country Czech Republic
