Honouring the most effective advertising campaigns in the Irish market

Browse latest case studies

About the Awards

The IAPI ADFX Awards are based on proven impact and promote the role of advertising as an effective element in the marketing process in Ireland.

The most recent Awards were announced in September 2018 and winning cases studies are available to read here on WARC.

Find out more about IAPI

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Grand Prix


Nissan: A Micra Revolution

Brand Nissan
Agency In the Company of Huskies & Spark Foundry
Advertiser Nissan

Nissan revitalised a dying car in a declining segment by launching a film that broke category conventions and shattered preconceptions of its brand.

Nissan launched 'no more nice car', which showed the defiant personality of the newly designed Nissan Micra through a short film.

Nissan increased the sales of its Nissan Micra by 106% in launch year, doubling its share of the small car segment to 10% and constituting 6% of Nissan's overall sales.


Irish Blood Transfusion Service

Irish Blood Transfusion Service: Donor See, Donor Do

Brand Irish Blood Transfusion Service (IBTS)
Agency BBDO Dublin
Advertiser Irish Blood Transfusion Service (IBTS)

Irish Blood Transfusion Service leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.

The Defence Forces

The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces

Brand Defence Forces Ireland
Agency Rothco
Advertiser Defence Forces Ireland

The Irish Defence Forces launched a targeted social media campaign which saw it reach the highest ever percentage of female members since the first inductions in 1980.


Vodafone – The Tin Man Gets a Heart

Brand Vodafone
Agency Grey Group London & Wavemaker Dublin
Advertiser Vodafone

Vodafone managed to become the clear Bill Pay market leader in Ireland, while also maintaining their price premium in a mature and highly competitive market.


Lidl: The Basket That Grew Up To Be A Trolley

Brand Lidl
Agency Chemistry Communications
Advertiser Lidl

Breaking the cycle - How we helped change St Vincent de Paul’s fortune

Brand Society of St. Vincent de Paul (SVP)
Agency In the Company of Huskies
Advertiser Society of St. Vincent de Paul (SVP)

Energia – Clever Humans Get Results

Brand Energia
Agency Boys and Girls & Vizeum
Advertiser Energia

Dulux Ireland – Painting an invincible story of success

Brand Dulux
Agency Boys and Girls & Mediacom
Advertiser AkzoNobel

Irish Times – Small Island Big News

Brand The Irish Times
Agency Owens DDB & PHD Ireland
Advertiser The Irish Times

VHI - Restoring Balance in the Healthcare Market

Brand VHI
Agency Publicis & PHD Ireland
Advertiser VHI


Lidl: How Lidl changed the nation's attitude to Ladies Gaelic Football

Brand Lidl
Agency Chemistry Communications
Advertiser Lidl

Eir Mobile - ‘Speak now or forever hold your peace’

Brand Eir
Agency Rothco & Vizeum
Advertiser Eir

VHI - Let's Talk Fertility

Brand VHI
AgencyPHD Ireland & Publicis
Advertiser VHI

Aer Lingus – There’s No Place Like Home

Brand Aer Lingus
Agency Rothco
Advertiser Aer Lingus