Campaign details
Brand: Meteor and eir MobileAgency: Rothco and Vizeum
Introduction and Background
Dearly beloved, we are gathered here today to talk about the successful bringing together of Meteor and eir Mobile – two mobile brands that couldn't have been more unalike.
There was Meteor - the irreverent joker and original value challenger, No. 3 player with 18% market share.
Then there was eir Mobile - quiet, vanilla, 4% market share.
Both brands were owned by eir, Ireland's largest telecommunications provider but kept separate because they spoke to such different audiences. However in 2017, it was decided...