The q-commerce promise in India and what it takes to deliver
With India’s quick commerce market expected to witness 15x growth by 2025, Wunderman Thompson’s Manoj Mansukhani examines the challenges that companies have to overcome when building up their brands.
Why it matters
Providing a consistent experience will ensure customer loyalty but it requires a good understanding of each neighbourhood’s needs, a strong delivery network, investments in tech and data and adopting sustainable business practices.
B2B marketers are prioritising brand
Brand building is firmly back on the B2B boardroom agenda with 61% of respondents saying brand is now considered a strategic business priority for their CEO and board members, according to a recent report from The Transmission.