The 2018 WARC Awards are open for entries. Deadline: 12 February 2018.

The WARC Awards scheme is a global search for next-generation marketing effectiveness. It is free to enter and will reward work entered into four categories, each one with its own high calibre judging panel and set of Special Awards.

Effective Content Strategy

This category will reward branded content strategies that can demonstrate a business outcome.

Effective Social Strategy

This category links social strategy to business success.

Effective Use of Brand Purpose

This category is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Effective Innovation

This category recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.

Winning a WARC Award is a sign that you are ahead of the curve – mastering new techniques and delivering business results for clients.

As non-traditional competitors continue to disrupt established industries, only those brands that are strong innovators – who know how to enable and commercialize new ideas – will continue to succeed.

Christopher D. Yu • Vice President, Integrated Marketing Strategy, Innovation & Technology, U.S. Bank, Chair of Effective Innovation Judging Panel, WARC Awards

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