Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Dec 07, 2016   Media & Tech | Consumers

Toolkit 2017

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Nov 29, 2016

Seriously Social 2016

Consumers | Media & Tech

How social strategy can drive business results

Nov 01, 2016

Beyond soda


New opportunities for sparkling beverages

Oct 25, 2016

Internet of Things

Media & Tech

What we know about the Internet of Things

Oct 20, 2016

Through the looking glass

Media & Tech

The brands that are using virtual reality to tell stories

Oct 03, 2016

Paid social

Media & Tech

Ten trends driving change in paid social channels

Sep 25, 2016

Inside AI

Media & Tech

What we know about Articifical Intelligence

Sep 15, 2016

Digital assistants

Media & Tech

What are the opportunities for brands?

Aug 12, 2016

Pokémon GO

Consumers | Media & Tech

The next wave of augmented reality