Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Jan 18, 2017   Geographies

Asian Strategy Report 2017

Insights from The Warc Prize for Asian Strategy

Visit the report landing page


Jan 25, 2017

VR and AR in retail

Media & Tech

Fad or future?

Jan 24, 2017

Singapore 2017


Mobile content, experiential activations in retail and the ongoing effects of economic downturn

Jan 22, 2017

Vietnam 2017


Economic growth, rising smartphone penetration, and the growing popularity of e-commerce

Jan 16, 2017

The Philippines 2017


Economic and political upheaval, fake news concerns, and the rise of Gen Z as a powerful consumer force

Jan 15, 2017

Indonesia 2017


Economic growth, mobile-first, and increased ad-spend across both traditional and digital media

Jan 09, 2017

Packaged food

Consumers | Industries

The impact of the new consumerism on food forms

Jan 03, 2017

Top 10 trends for 2017

Consumers | Media & Tech

Carat's analysis of the technologies that will shape 2017

Dec 13, 2016

The Future 100

Consumers | Media & Tech

JWT's trends and changes to watch for in 2017