Brand Purpose Report

Lessons from the purpose category of the 2018 WARC Awards

Download a free summary


The Effective Use of Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2018 WARC Awards.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Purpose needing participation
  2. Exercising caution with 'empowerment' campaigns
  3. Purpose that demonstrated dual impact
  4. TV being a popular channel choice

Also included are summaries of all the winning case studies from the 2018 WARC Awards, Effective Use of Brand Purpose category.

Grand Prix winner

Bodyform/Libresse: #bloodnormal

Bodyform/Libresse won the Grand Prix in the 2018 WARC Awards for #bloodnormal, a campaign which used an online film to challenge taboos around periods globally, achieving a high share of voice in the category.