Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Feb 16, 2016   Geographies

Asia Strategy Report

How strategic ideas are growing brands in Asia

Visit the report landing page


Apr 06, 2016

Wearable technology

Consumers | Media & Tech

UK trends in wearable technology

Mar 31, 2016


Consumers | Industries

Could crowdfunding change capitalism beyond recognition?

Jan 11, 2016

Out-of-home advertising


Five trends in UK outdoor advertising for 2016

Jan 08, 2016

Internet of Things

Media & Tech

Why the IoT will help brands create "living services"

Jan 05, 2016

The Future 100

Consumers | Marketing | Media & Tech

The major trends set to shape the global advertising landscape in 2016

Jan 04, 2016

10 tech trends for 2016

Media & Tech

The rise of competing ecosystems and AI

Dec 03, 2015

10 shopper trends


How people shop and how retail is responding

Dec 03, 2015

Toolkit 2016

Consumers | Marketing | Media & Tech

Six major marketing trends for the year ahead
Visit the landing page