Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Apr 27, 2015   Marketing | Media & Tech

The Innovation Casebook

The world's freshest communication ideas

Visit the landing page


May 22, 2015

Livestreaming apps

Media & Tech

The value of Periscope and Meerkat for brands

May 08, 2015

Home ownership


Global consumer attitudes to bricks & mortar

Apr 02, 2015

Dark social


Get a better understanding of difficult-to-track social sharing

Mar 26, 2015

Brands and drones

Media & Tech

Factors shaping drone use for commercial purposes

Mar 25, 2015

Super personalisation

Consumers | Marketing

Increasing personalisation and changing concepts of privacy

Mar 20, 2015

Uber economy


New business models based on on-demand, personal services with new pricing structures

Mar 13, 2015

The internet of things

Consumers | Industries

How FMCG brands can make the most of developments

Mar 04, 2015

Asia Strategy Report

Consumers | Marketing | Geographies

How strategic ideas are growing brands in Asia