Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

May 10, 2016   Consumers | Marketing | Media & Tech

Connection Strategy Casebook

Insights from the Warc Prize for Connection Strategy. Visit the report landing page


May 12, 2016


Consumers | Industries | Media & Tech

Introducing real-time 'conversational commerce'

May 12, 2016

Online shopping

Consumers | Marketing | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Consumers | Industries | Geographies

Trends from the global luxury goods industry

Apr 06, 2016

Wearable technology

Consumers | Media & Tech

UK trends in wearable technology

Mar 31, 2016


Consumers | Industries

Could crowdfunding change capitalism beyond recognition?

Feb 16, 2016

Asia Strategy Report


How strategic ideas are growing brands in Asia

Jan 11, 2016

Out-of-home advertising


Five trends in UK outdoor advertising for 2016

Jan 08, 2016

Internet of Things

Media & Tech

Why the IoT will help brands create "living services"