Influencer marketing: beyond the hype

February 2019

Welcome to Admap February 2019

February 2019: Influencer marketing: beyond the hype

Lena Roland, managing editor for WARC Knowledge, introduces the theme of Admap February 2019 – Influencer marketing: beyond the hype.

This issue of Admap focuses on the growth of influencer marketing and how to measure its success, in addition to how to spot fake influencers.

Lena runs through the expert authors contributing to this issue, headed by Tania Yuki of Shareablee.

Quick read

Influencer marketing: beyond the hype – Admap summary deck

A quick PDF-based guide to influencer marketing:

  • The growth of influencer marketing
  • Main types of influencers
  • Opportunities and pitfalls

Feature articles

The power of everyday influencers in driving business outcomes

Authors Ed Keller, Brad Fay and Matt Dodd
Company Engagement Labs and Kantar Analytics

Eight tips for spotting fake influencers on Instagram

Author Rochelle Bailis
Company Mediakix

Exerting your influence: Benchmarking influencer marketing

Author Farhad Divecha
Company Accuracast

Look East to know the future of influencer marketing

Author Elijah Whaley
Company PARKLU

India’s influencer marketing evolution

Author Ana Thorsdottir
Company MediaCom

How to work effectively with micro-influencers

Author Saffron Steele
Company Halpern

The rise of micro-influencers and why they are important

Authors Chelsea Carter and Will Rix
Company Whalar

Harnessing the influencer ecosystem

Author Joel Davis
Company Mighty Social

Opinion: Integrating influence

Author Neil Waller
Company Whalar


5 things to consider when selecting an influencer

27 February 2019 | 3:00pm GMT / 10:00am EDT

Join Tania Yuki, CEO and founder of Shareablee, to uncover the five things every marketer must know before working with an influencer.

Author advice

Rochelle Bailis, Mediakix

Rochelle Bailis, VP marketing at Mediakix advises marketers on how to spot a fake influencer.

Themes from previous months