Audio: Prospering in the ever-present medium

June 2019


Welcome to Admap June 2019

June 2019 – Audio: Prospering in the ever-present medium

Alex Brownsell, senior editor for media, introduces the theme of Admap June 2019 – Audio: Prospering in the ever-present medium.

This issue of Admap focuses on key trends driving the revolution of audio, as sound becomes a vital tool for brands to cut through the clutter and distractions of modern day life.

Alex runs through the expert authors contributing to this issue, headed by Tom Webster of Edison Research.

Quick read

Audio: Prospering in the ever-present medium – Admap summary deck

A quick PDF-based guide to audio:

  • What it is and why it's important
  • Hands-free and screen-free: a unique opportunity
  • The brand-building potential of sound and obstacles to growth

Feature articles

Using sound to create a 360-degree brand identity

Author Andrea Newman
Company HSBC

How China is finding its voice

Author Tim Doherty
Company Dentsu Aegis Network China

Hear and now – how situational relevance can bolster radio ad effectiveness

Authors Mark Barber and Heather Andrew
Companies Radiocentre and Neuro-Insight

Consumer expectations in the age of voice technology

Authors Lamberto Ferrara and Joe Roberts-Walker
Company Ipsos MORI

Programmatic audio: Past, present and future

Author Oliver Deane
Company Global

Opinion: Programmatic audio: Past, present and future

Author Alex Brownsell
Company WARC

Author Q&A

Tim Doherty, Dentsu Aegis Network China

Tim Doherty, head of creative solutions and innovation at Dentsu Aegis Network China, answers key questions on how Chinese consumers are using voice and why the country is a leader in voice technology.

Mark Barber and Heather Andrew, Radiocentre and Neuro-Insight

Mark Barber, planning director at Radiocentre, and Heather Andrew, CEO at Neuro-Insight UK, answer key questions on their study, which looks at the role of context and situational relevancy in radio campaign effectiveness.

Themes from previous months


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