Partnering for growth

November 2019

Welcome to Admap November 2019

November 2019: Partnering for growth

Elen Lewis, commissioning editor for Admap, introduces the theme of Admap November 2019: Partnering for growth.

This issue of Admap advises on how to create effective brand partnerships for growth, with key lessons on proven strategic frameworks and learning from failures.

Adam Morgan, partner at eatbigfish, the world’s leading authority on challenger brands, heads the November issue, alongside 9 more articles from other expert authors contributing to this issue.

Quick read

Partnering for growth: Admap summary deck

Read a summary deck of Admap's issue on partnering for growth

A quick PDF-based guide to partnering for growth:

  • Brand partnerships delivering growth
  • Creating a new genre of advertising
  • How to plan against failure

Feature articles

Finding our X: A strategic framework for collaboration

Author Adam Morgan
Company eatbigfish

McLaren: Driving performance through partnership

Author Henry Chilcott
Company McLaren Group

An overview of brand partnerships: Who’s your perfect match?

Author Paul Skinner
Company Agency of the Future / Pimp My Cause

Opinion: Symbiotic brand strategies

Author Faris Yakob
Company Genius Steals

How partnerships unleash Procter & Gamble creativity

Author Geoffrey Precourt
Company WARC

How to invest in partnerships to drive growth and create value

Author Florian Gramshammer
Company Impact

Tipping point: US collaboration strategies

Author Cassandra Napoli
Company WGSN Insight


Infographic: Partnering for growth

An infographic-based insight into partnering for growth.

Author Q&A

Adam Morgan, eatbigfish

Adam Morgan, Partner at eatbigfish, looks at collaboration as a strategic tool, that marketers can deploy at scale without a lot of resource, in this teaser video.

Click here for the full interview

Henry Chilcott, McLaren Group

Henry Chilcott, Group Marketing Director at McLaren Group,looks at the secret to successful brand partnerships with examples from McLaren.

Themes from previous months

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