Data ethics

May 2019


Welcome to Admap May 2019

May 2019: Data ethics

Lena Roland, Managing Editor of WARC Knowledge, introduces the theme of Admap May 2019: Data ethics.

This issue of Admap focuses on data ethics, which analyses how data is collected, shared and used, and the potential for data practices to cause harm. Contributors detail the multiple issues troubling the digital marketing industry and offer advice on how to fix them. Themes explored include the shifting data protection landscape, encompassing the impact of GDPR and the ethical considerations for AI.

Lena runs through the expert authors contributing to this issue, headed by Oliver Feldwick of The&Partnership.

Quick read

Data ethics: Admap summary deck

A quick PDF-based guide to data ethics:

  • What it is and why it matters
  • The dark side of digital marketing
  • Tension between personalisation, data privacy and ethics

Feature articles

Marketers must be proactive to safeguard brand reputation

Authors Jake Dubbins and Harriet Kingaby
Company Conscious Advertising Network

Data protection regulation in APAC: What it means for marketers

Author Mark Parsons
Company Hogan Lovells

Potential implications for marketing, measurement and ROI in a post-GDPR world

Authors David Dixon, Sebastian Shapiro and Nicole Wolf
Company Truesight Consulting

The importance of ethical AI

Author Joseph Suriya
Company Tealium

Opinion: We don’t understand how dangerous we are

Author Bob Hoffman
Company The Ad Contrarian

Opinion: Smart cities of surveillance

Author Dr Ann Cavoukian
Company Ryerson University

Opinion: Ethical-by-design: Lessons from DuckDuckGo

Author Dax the Duck
Company DuckDuckGo

Opinion: Data ethics: Lessons from the Co-op

Authors Claire Hadfield, Danny McCarthy, Ian Thomas and Rob McKendrick
Company Co-op

Opinion: Privacy, marketer risk, and the reform of adtech

Author Dr Johnny Ryan
Company Brave

AI, data, and ethical marketing

Author Charla Griffy-Brown
Company Pepperdine Graziadio School of Business

Opinion: The new core values: Data privacy and data ethics

Author Rachel Glasser
Company Wunderman Thompson

The relationship between Fake News and advertising: brand management in the era of programmatic advertising and prolific falsehood

Authors Adam J. Mills, Christine Pitt, and Sarah Lord Ferguson
Company Journal of Advertising Research

Opinion: Data ethics is important

Author Lena Roland
Company WARC

Author Q&A

Gerard M. Stegmaier, Reed Smith

Gerard M. Stegmaier, partner at Reed Smith, answers key questions on preparing for the California Consumer Privacy Act (CCPA), including what it is, when it comes into effect and how it affects delivering personalised marketing.

Themes from previous months


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