December 2018: Drivers of change in 2019
Lena Roland, Managing Editor of WARC Knowledge, introduces the theme of Admap December 2018: Drivers of change in 2019.
This issue examines five consumer trends that will affect marketing in 2019: Data privacy, smart cites, digital youth, the evolution of banking and, health and wellness. The issue explores both the opportunities and challenges these trends will present for marketers in the year ahead.
There’s a total of 15 contributions from thought leaders from across the globe.