How to safeguard your performance marketing strategy from potential injuries

Magdalena Cunnington and Gabriel Matwiejczyk

The first stage of building a good marketing strategy is to establish a strong base by streamlining accounts, diversifying creatives, and making use of automation and AI.

Let's momentarily shift our focus to running. Consider the world's top runners – both sprinters who run 100m and ultra-runners who participate in 100km races. How do they strive for progress? They rely on highly specific nutrition and hydration plans, diversified and personalized training strategies that combine both strength and pace, and intricate recovery programs. This necessitates a large (and costly) support team. Everything is complex, personalized, and intensely focused on even the smallest incremental improvements because every millisecond counts at this level. However, this approach comes with its own costs and risks, such as the potential for significant injury....

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