International Journal of Market Research
The International Journal of Market Research is the primary source of cutting-edge thinking and ideas about marketing and social research.
The International Journal of Market Research is the primary source of cutting-edge thinking and ideas about marketing and social research. It provides coverage of the latest developments, thinking, tools and techniques as well as a forum for discussion and debate. Articles are written by leading researchers and thinkers from around the world.
The International Journal of Market Research is published six times a year in association with The Market Research Society and is essential reading for anybody in the research industry.
IJMR is a unique source of information for practitioners and users of survey based market research.
Richard Windle – Global Research Director – Ipsos
The International Journal of Market Research is a high quality journal devoted to the broad field of marketing research covering both methodological and substantive issues. It provides an appropriate blend of scholarly rigor and practical relevance. It is highly recommended to scholars and practitioners who want to be informed about current developments in the field.
Naresh K. Malhotra, Nanyang Technological Institute
As market research expands into geolocation, mobile, passive measurement, and realtime data, to name just a few of the innovations sweeping our industry, the role of independent, peer-reviewed shared learning, rooted in a sound grounding of the science behind survey research is vital. The IJMR exists both as non partisan space to review the latest developments and techniques and as a place for anyone concerned about research quality to keep up to date.
Ben Page, Chief Executive, Ipsos MORI
As Market Researchers we need to constantly seek new sources of inspiration and understanding. Reading the IJMR always delivers return on time invested – the rigorous selection procedure means that all the papers are important and relevant, and the range of topics covered challenges you to get out of your comfort zone. I am always stimulated to think differently whenever I read it – whether the subject is an area that I know well – or an area that's new to me. And, frankly, that's what I require of anything I read for business – otherwise, for me, there is simply no point spending the time!
Phyllis Macfarlane, Chairman, GfK NOP
Please visit www.mrs.org.uk/ijmr where you can find out what articles are in the latest issue, how to subscribe, details of how you can submit a paper, and much more.
Published bimonthly by Warc for the Market Research Society.
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