Case Finder
Search for advertising effectiveness case studies
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Alcoholic drinks
- Alcoholic drinks industry (general)
- Beer & cider
- Luxury alcoholic drinks
- Pre-mixed drinks
- Spirits & liquors
- Wines
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Automotive
- Automakers & marques
- Automotive industry (general)
- Compact, small family cars
- Eco, hybrid, electric cars
- Luxury automotive
- Mid-size, large family cars
- Motorcycles, bikes
- MPVs, minivans
- Supermini, subcompact cars
- SUVs, 4x4s
- Tyres, fuel, accessories, services
- Vans, Trucks, RVs
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Business & industrial
- Business & industrial (general)
- Business services
- Employment, recruitment, staff
- Industrial & manufacturing
- Property & construction
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Clothing & accessories
- Clothing, apparel
- Luxury clothing & accessories
- Personal accessories
- Sportswear
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Financial services
- Banks
- Credit cards & loans
- Digital payments
- Financial services (general)
- Insurance
- Investment
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Food
- Baby food
- Bread, cake, biscuits
- Breakfast cereals
- Confectionery
- Convenience, readymade
- Dairy products, fats, oils
- Food industry (general)
- Fruit & vegetables
- Functional foods, supplements
- Luxury food
- Meat, poultry, fish
- Sauces, seasonings, condiments
- Savoury snacks, potato chips
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Household & domestic
- Cleaners & detergents
- Furnishings & fittings
- Gardening
- Home improvement
- Household & domestic (general)
- Laundry products
- Petcare
- Sundries
- Toilet paper, kitchen towel
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Leisure & entertainment
- Esports
- Leisure & entertainment (general)
- Lotteries, casinos, gambling
- Museums, attractions, libraries
- Music & theatre
- Online dating sites
- Sports
- Toys, games
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Media & publishing
- Directories
- Films & movies
- Magazines, periodicals, books
- Media & publishing (general)
- Newspapers
- Radio stations, services
- TV channels, services, programmes
- Websites, online services, apps
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Nicotine
- Nicotine
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Non-profit, public sector & education
- Charities & voluntary organisations
- Educational, universities
- Government, social policy
- Military & emergency services
- Public health
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Pharma & healthcare
- Contraceptives, family planning
- DTC, prescription products
- Healthcare services, providers
- Non-prescription, OTC products
- Pharma & healthcare (general)
- Promotions to the medical profession
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Politics
- Politics
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Retail
- Automotive accessories retail
- Clothing & fashion retail
- Convenience retail
- Department stores
- Electrical retail
- Entertainment retail
- Furniture & furnishings retail
- Home improvement retail
- Luxury retail
- Online retail
- Pharmacies & drugstores
- Restaurants & takeaways
- Retail industry (general)
- Reward cards
- Shopping centres, malls
- Supermarkets & grocery stores
- Travel retail
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Soft drinks
- Bottled waters
- Carbonated soft drinks
- Concentrates & cordials
- Energy drinks
- Fruit & vegetable juices
- Hot drinks
- Iced drinks
- Milk & dairy drinks
- Soft drinks industry (general)
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Technology & electronics
- Audiovisual products
- Cameras, photography
- Gaming hardware & software
- Home appliances
- Information technology
- Mobile devices
- PCs, computing
- Technology & electronics (general)
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Telecoms & utilities
- Energy & water suppliers
- Postal & courier services
- Telecoms & utilities (general)
- Telephone & internet services
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Toiletries & cosmetics
- Baby care
- Bath toiletries, soaps
- Cosmetics, beauty aids
- Deodorants, anti-perspirants
- Feminine hygiene
- Fragrances, perfumes
- Hair care
- Luxury toiletries & cosmetics
- Oral health
- Shaving products
- Skin care, sun protection
- Toiletries & cosmetics (general)
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Transport & tourism
- Airlines
- Destinations and locations
- Hotels
- Luxury travel
- Rail, coach, boat & car rental
- Transport & tourism (general)
- Travel agents, tour operators
Find cases matching:
- Awareness
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Brand building
- Build brand equity
- Build international brand
- Refresh brand identity
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Brand launch
- extension/variant
- new brand
- Brand loyalty
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Brand relaunch
- Relaunch, reposition
- Reverse decline
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Brand reputation
- Crisis communications
- Rebuild trust
- Reputation management
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Internal marketing
- Engage employees
- Engage financial, stakeholder management
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Sales growth
- Build, revitalise category
- Gain new customers
- Gain trial
- Increase value/volume
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Seasonal, event, promotional tie-in
- Christmas & seasonal activity
- Support event/sponsorship
- Support promotions & in-store activity
- Social, political & not-for-profit
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Traffic & footfall
- In-store traffic
- Web traffic
- Word of mouth
Traditional Media
Digital Media
* Only includes cases since 2009.
Other Channels
* Only includes cases since 2009.
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Note: Creative Approach data is available for cases since 2011.
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Gender
Income
B2B
Life stage
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Note: Budget data is in US dollars, denotes media spend and applies to cases since 2006 (when provided).
Note: Campaign Duration data is available for cases since 2006 (when provided).
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Hard metrics
Soft metrics
Note: Reported Metrics data is available for cases since 2011.