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Rankings

Canadian Club, a Canadian whiskey brand, launched a campaign in Australia to sell its whiskey in summer when beer was by far the most popular alcohol.

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UNILAD, a digital publisher, launched a campaign in the UK to change a law preventing sexually active gay and bisexual men from donating blood.

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Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

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JinLingGuan, an infant formula milk brand, appealed to new parents and grew sales in China by partnering with smart speaker manufacturer Xiaomi to create the AI Baby Expert.

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IKEA, a furniture brand, launched a free, online library of interior designs for people living in public housing in Russia to give them more comfort in their living space.

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Popeyes, a fast food brand, used Twitter to promote its new chicken sandwich in the US.

Rankings

Download a breakdown of the top agencies’ work featured in the 2021 Creative 100 Rankings.

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Google Arts & Culture, a non-profit initiative, became the world’s largest crowdsourced search for gender equality by building an empty museum where people could digitally submit documents from when Women’s Football was banned.

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McDonald's, a fast food brand, encouraged young people in Canada to apply for jobs with its campaign Friends Wanted.

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Telenor, a telecommunications company, increased brand reach and positive impact in Pakistan by launching an Android mobile app, the Digital Birth Registration, to replace the age-old complex and time-consuming paper-based registration process.

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Tesco, the supermarket chain, celebrated its 100th anniversary in the UK by using social to bring its prices down to the good old days.

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Bancolombia, a financial services company, created a connection between its brand and sustainability in Latin America by launching an online film series that showed its CEOs meeting with young centennials to discuss the topic.

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Telenor, a telco brand, made it easier for families in rural Pakistan to register their children and ensure they had access to basic rights.

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Bolt, the transportation service, aimed to increase quantity of rides and profits in Ukraine without overspending.

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Mercado Libre, an online marketplace company, increased sales and buyers on its platform in Colombia by transforming Colombian bills into the biggest Christmas catalogue ever made to show the top rated products that could be bought.

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Procter & Gamble (P&G), a consumer goods company, drove conversation surrounding racial bias with its film The Look.

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Popeyes, a fast food brand, used Twitter to promote its new chicken sandwich in the US.

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FOX, a media company, made TV production a more inclusive platform for fans in Portugal by encouraging them to film the TV trailers themselves, using WhatsApp as a microphone.

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Santander, a banking brand, increased its service network by demonstrating its commitment to small businesses in Brazil.

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Telenet, a telco brand, released a mobile app in Belgium to prevent nude photos from being leaked.

Rankings

Download a breakdown of the top agencies’ work featured in the 2021 Media 100 Rankings.

Rankings

Clothing brand Jennyfer grew awareness and relevance by leaning into Gen Z’s refusal to be labelled and finding a new identity.

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Samsung, an electronics brand, created scannable bank notes using its AR technology to allow people to access the sold-out George Enescu Festival in Romania.

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Johnson & Johnson, the large multinational consumer company, improved public perception of nurses by launching a feature-length documentary about the heroic nurses working in the first dedicated AIDS unit in the US.

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Telstra, an Australian telecommunications company, launched a campaign in Australia to stand out in the market and emphasise the importance of being with the best network provider.