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  • Market-leading brand advertisers
  • Inspirational campaign strategies
  • Proven in-market effectiveness

Industry Sectors

  • Alcoholic drinks
    • Alcoholic drinks industry (general)
    • Beer & cider
    • Luxury alcoholic drinks
    • Pre-mixed drinks
    • Spirits & liquors
    • Wines
  • Automotive
    • Automakers & marques
    • Automotive industry (general)
    • Compact, small family cars
    • Eco, hybrid, electric cars
    • Luxury automotive
    • Mid-size, large family cars
    • Motorcycles, bikes
    • MPVs, minivans
    • Supermini, subcompact cars
    • SUVs, 4x4s
    • Tyres, fuel, accessories, services
    • Vans, Trucks, RVs
  • Business & industrial
    • Business services
    • Employment, recruitment, staff
    • Industrial & manufacturing
    • Property & construction
  • Clothing & accessories
    • Clothing, apparel
    • Luxury clothing & accessories
    • Personal accessories
  • Financial services
    • Banks, credit cards, loans
    • Financial services (general)
    • Insurance
    • Investment
  • Food
    • Baby food
    • Bread, cake, biscuits
    • Breakfast cereals
    • Confectionery
    • Convenience, readymade
    • Dairy products, fats, oils
    • Food industry (general)
    • Fruit & vegetables
    • Functional foods, supplements
    • Luxury food
    • Meat, poultry, fish
    • Sauces, seasonings, condiments
    • Savoury snacks, potato chips
  • Government & non-profit
    • Charities & voluntary organisations
    • Educational, universities
    • Government, social policy
    • Military & emergency services
    • Political organisations
    • Public health
  • Household & domestic
    • Cleaners & detergents
    • Furnishings & fittings
    • Gardening
    • Home improvement
    • Laundry products
    • Petcare
    • Sundries
    • Toilet paper, kitchen towel
  • Leisure & entertainment
    • Lotteries, casinos, gambling
    • Museums, attractions, libraries
    • Music & theatre
    • Sports
    • Toys, games
  • Media & publishing
    • Directories
    • Films & movies
    • Magazines, periodicals, books
    • Newspapers
    • Radio stations, services
    • TV channels, services, programmes
    • Websites, online services, apps
  • Pharma & healthcare
    • Contraceptives, family planning
    • DTC, prescription products
    • Healthcare services, providers
    • Non-prescription, OTC products
    • Promotions to the medical profession
  • Retail
    • Automotive accessories retail
    • Clothing & fashion retail
    • Convenience retail
    • Department stores
    • Electrical retail
    • Entertainment retail
    • Furniture & furnishings retail
    • Home improvement retail
    • Luxury retail
    • Online retail
    • Pharmacies & drugstores
    • Restaurants & takeaways
    • Reward cards
    • Shopping centres, malls
    • Supermarkets & grocery stores
    • Travel retail
  • Soft drinks
    • Bottled waters
    • Carbonated soft drinks
    • Concentrates & cordials
    • Energy drinks
    • Fruit & vegetable juices
    • Hot drinks
    • Iced drinks
    • Milk & dairy drinks
  • Technology & electronics
    • Audiovisual products
    • Cameras, photography
    • Gaming hardware & software
    • Home applicances
    • Information technology
    • Mobile devices
    • PCs, computing
  • Telecoms & utilities
    • Energy & water suppliers
    • Postal & courier services
    • Telephone & internet services
  • Tobacco
    • Tobacco
  • Toiletries & cosmetics
    • Baby care
    • Bath toiletries, soaps
    • Cosmetics, beauty aids
    • Deodorants, anti-perspirants
    • Feminine hygiene
    • Fragrances, perfumes
    • Hair care
    • Luxury toiletries & cosmetics
    • Oral health
    • Shaving products
    • Skin care, sun protection
    • Toiletries & cosmetics (general)
  • Transport & tourism
    • Airlines
    • Destinations and locations
    • Hotels
    • Luxury travel
    • Rail, coach, boat & car rental
    • Travel agents, tour operators

Countries & Regions

Campaign Objectives

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  • Awareness
  • Brand building
    • Building brand equity
    • Build international brand
    • Maintain price premium
    • Refresh brand identity
  • Brand launch
    • Extension/variant
    • New brand
  • Brand loyalty
  • Brand relaunch
    • Relaunch, reposition
    • Reverse decline
  • Sales growth
    • Build, revitalise category
    • Gain new customers
    • Gain trial
    • Increase market share
    • Increase value/volume
More Objectives Fewer Objectives

Media & Channels

Traditional Media
Cinema
Magazines - business, trade
Magazines - consumer
Newspapers
Outdoor, out-of-home
Print - general, unspecified
Radio
Television
Television - direct response
Digital Media
Email marketing *
Mobile & apps *
Online display *
Online video *
Search *
Social media *
Virtual & augmented reality
Websites & microsites *
Other Channels
Content marketing *
Direct marketing
Events & experiential
Games & competitions *
Other & ambient media
Packaging & design *
Point-of-purchase, in-store
Product placement *
Product sampling
Public relations
Sales promotion
Sponsorship - event, property
Sponsorship - media
Sponsorship - sports
Word of mouth, advocacy *

* Only includes cases since 2009.

Creative Approach

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Note: Creative Approach data is available for cases since 2011.

Target Audience

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Gender

Income

B2B

Life stage

More

Budget

Note: Budget data is in US dollars, denotes media spend and applies to cases since 2006 (when provided).

Campaign Duration

Note: Campaign Duration data is available for cases since 2006 (when provided).

Reported Metrics

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Hard metrics

Soft metrics

Note: Reported Metrics data is available for cases since 2011.