The Warc Blog

GDPR: All you need to know

Posted by: Todd Ruback, Chief Privacy Officer, Ghostery

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It's not often that certain laws get a lot of attention, but the General Data Protection Regulation (GDPR) – the massive piece of data protection legislation that will become effective 25 May 2018 – is the notable exception. It may seem like it's a long time before it comes into force, but with so much at stake, it's not too early to start thinking about what the GDPR is and how it will affect your business.

The EU has long been the leading jurisdiction when it comes to data protection and privacy laws, treating privacy as a fundamental human right through a series of legislative protections. But technology has jumped forward in the past few years, creating new business opportunities, all predicated upon the breath-taking growth of data collection and uses. The digital world presupposes borderless economies where data flows without impediment.  Online commerce, whether via a laptop or a mobile device, such as a phone or even a watch, is not a thing of the future, but is here right now and is quickly becoming the default channel for consumers to find the goods and services they want. The seller's location is not nearly as important anymore as ease and speed of transaction. The result is the need for an update of the aging body of EU data protection laws, thus the GDPR.

24 November 2016, 15:21
The Uberisation of FMCG

Posted by: Guest blog

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This is a guest blog from Alison Martin, Director, Kantar Worldpanel

It might not be as sexy as virtual reality or robots but, at this year's CES, grocery e-commerce has been the trend that's grabbed the interest of many marketers.

11 October 2016, 09:39

Posted by: Michael Corcoran, Head of Social & Content, eightytwenty

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It's time to unveil who was behind @Offical_Rule40 #RioBot.

As the symbolic torch was lit at Rio 2016, opportunities were being extinguished for brands to activate around this 'prestigious' global sports gathering.

06 October 2016, 12:37
Why we should welcome Google's ban on Interstitials

Posted by: Guest blog

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This guest blog is by Scott Curtis, European Mobile Strategy & Development Director, Starcom

Google's quest to continue its dominance of our digital spend continues with its latest efforts to protect the web. Its most recent announcement is to penalise pages that contain annoying 'intrusive' interstitials with site-ranking algorithms.

13 September 2016, 15:21
The IPA introduces Effectiveness Week

Posted by: Joseph Clift, Product Manager, Warc

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Since their launch in 1980, the IPA Effectiveness Awards (the full archive of which is available for subscribers) have become the gold standard for global case study competitions that focus on a campaign's business results, rather than its creative approach. The announcement of the awards winners, every two years in November, is therefore one of the ad industry's most closely-watched events.

This time around, the IPA has expanded its programme: from the traditional black-tie awards evening to a five-day festival of marketing effectiveness. Effectiveness Week, launched at an event in London yesterday, takes place on the week of October 31st, with the awards themselves handed out on November 2nd. The programme includes over 50 speakers, with a mix of presentations and seminars taking place across 11 different venues. And it won't be a closed forum for agencies: the IPA is aiming to have 50% of attendees and participants coming from the client side.

06 September 2016, 15:23
The cobra effect

Posted by: Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD

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Of all the decisions made by the colonial governor in Delhi, offering a bounty for dead cobras was one of the worst.

It had seemed a sensible policy. After all, cobras were a deadly hazard that needed culling. But as the governor had limited manpower at his disposal, he needed others to conduct the cull. So a small bounty was offered for every dead cobra handed in to the authorities.

05 September 2016, 10:38
Wrong ad, wrong time, wrong place: Why 45% of users don't respond to mobile ads

Posted by: Guest blog

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This is a guest blog by Stephen Upstone, CEO and founder, LoopMe

A recent survey of 1,000 mobile users in the US and UK asked if people who watch mobile video ads actually go on to buy the product advertised in store or online, and if not, why not.

31 August 2016, 16:45
Programmatic and its discontents

Posted by: Sam Peña-Taylor, Editorial Assistant, Warc

Blog author

Programmatic is a term surrounded by noise. It goes along with persistent calls for more data, and more insight from across the industry. And along with that data, more management platforms -  generally more stuff.

With this stuff has come the early association of poor-quality, irritating advertising that is so ineffective as to induce users to download ad-blockers. It feels a little out-of-control – too powerful for human hands. This is because humans, consumers, are deeply complicated and bring with them a set of constantly shifting needs and demands. In a sense, what has happened is that we've discovered our own complexities, and these show no sign of falling into line any time soon.

18 August 2016, 16:08
IAB Europe survey: what is driving digital video advertising adoption

Posted by: Guest blog

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Assessing the current adoption of and attitudes towards digital video advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.

Therefore, IAB Europe would like to invite brand advertisers, agencies and publishers to share their thoughts on Digital Video Advertising in this survey  – it should take no longer than 10 minutes.

04 August 2016, 12:02
Pokémon GO shows where gamification is going wrong

Posted by: Guest blog

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This guest post is written by Timo Tuominen, senior software consultant at digital innovation consultancy Futurice.

Sectors ranging from banking to retail are drawing lessons from the success of Pokémon GO, a global media and marketing phenomenon. Closer to home, this location-based, augmented reality mobile game provides four clear learnings for the burgeoning gamification app and pure gaming sectors.

26 July 2016, 17:02

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