Mark Broughton-Foxall
Opinion
15 February 2017
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Planning in the creative space has a long history – and its one we should revisit. In 1964, Stephen King, dissatisfied with the workings of both the media and marketing departments within his agency, developed a new system of working which concentrated on combining consumer research and insights to create more effective, creative advertising.
About Mark Broughton-Foxall
Mark Broughton-Foxall is Strategy & Planning Partner at Life