MEC
Opinion
20 June 2016
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WeChat has become the Swiss Army knife of the socio-digital world in China, says James Hayle, MEC Social Insight Executive
Opinion
03 June 2016
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Social media hasn't set the ad industry back, nor is it a poor misguided cast-off. Brands that get it right, benefit from campaigns with greater reach, engagement and creativity
Opinion
08 February 2016
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In this blog, MEC's Ed Kitchingman suggests that Social media hasn't set the ad industry back, nor is it a poor misguided cast-off. Brands that get it right, benefit from campaigns with greater reach, engagement and creativity
Opinion
08 February 2016
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In this blog, MEC's Ed Kitchingman suggests that Social media hasn't set the ad industry back, nor is it a poor misguided cast-off. Brands that get it right, benefit from campaigns with greater reach, engagement and creativity
Opinion
12 January 2016
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In this blog GroupM’s Adam Smith examines the ad forecast for 2016 and explains some of the reasons why UK ad investment could be outrunning GDP growth for five years in a row. Aggregate demand in the UK looks well-set for the year ahead, although still dependant on the consumer as opposed to the smaller components of investment, government and exports. 74% of the working age population is employed, the highest rate ever recorded, and the working population numbers a record at 31 million. Workers’ real wages are rising and almost restored to their 2008 peak. Energy prices and property wealth are also consumer tailwinds. The headwinds seem to be abating, chiefly the China slowdown, uncertainty about what the government will cut, and immediate interest rate rises. Even the Eurozone is perking up thanks to QE, cheap energy, and a more competitive euro.
Opinion
28 December 2015
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In the fast-moving world of social platforms, Facebook and Twitter are now part of the establishment and using TV advertising to fend off new and innovative rivals.
Opinion
15 December 2015
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Programmatic is not a revolution, but a necessary evolution and will drive agencies, advertisers, and media owners to understand and develop new ways of collaboration.
Opinion
18 November 2015
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The most effective examples of hashtags in ads have been where they lead the way to a social media campaign, which engage the audience and speak their language.
Opinion
09 November 2015
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All channels, apart from news and magazine brands, saw increases in adspend, with overall mobile adspend in the first half of 2015 hitting the billion-pound mark for the first time.
Opinion
25 October 2015
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Fast-growing markets, such as China and Indonesia, dominate VPN usage. However, flying under the measurement radar could lead them to suffer from a lack of investment in digital.
Opinion
06 October 2015
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With a plethora of information coming from traditional media, new media and word of mouth, brands that develop relevant messaging will appeal to mums.
Opinion
21 September 2015
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Twitch.tv dominates the esports streaming services in the West. Its unique audience allows brands to target hard-to-reach young, high-income, tech-savvy males.
Opinion
05 September 2015
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The annual report on the UK's media habits reveals a steady increase in the use of video-on-demand services, smartphones and mobile online behaviour through 4G.
Opinion
15 August 2015
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The popular social media app may be the 'coolest', but it should reconsider its aversion to data if it is to compete with Facebook and Twitter for advertising.
Opinion
30 July 2015
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The UK is always vulnerable to external shocks, but media has run ahead of GDP since 2010, and if it does so in 2016, UK media investment will have reclaimed its 2007 peak in real terms.
Opinion
01 June 2015
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With a decline in active users, Facebook has turned its attention to other areas such as video, messaging and offering internet access to impoverished countries.
Opinion
27 May 2015
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This post is by Rebecca Newman, research executive at MEC.
Opinion
21 May 2015
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This post is by Gearóid Godson,
Opinion
15 May 2015
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This post is by Louise Twycross-Lewis
Opinion
17 April 2015
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This post is by Edward Kitchingman.
Opinion
27 March 2015
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This post is by Kathryn Saxon, research group consultant director at MEC.
Opinion
24 March 2015
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This post is by Jo Coombes, Senior Research Executive at MEC.
Opinion
11 March 2015
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This post is by Millie Thakker, a graduate at MEC.
Opinion
30 January 2015
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This post by GroupM's Adam Smith summarises the latest forecasts for 2015 ad expenditure in the UK and how they will impact on media categories.
Opinion
28 November 2014
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The two celebrity-based programmes still attract high viewing figures but what do their fans think their characteristics are? Jo Coombes of MEC finds out.
