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Malcolm White wonders how more communication went from being the force for good that would bring humanity together, to being something altogether more divisive.
Malcolm White wonders if marketing's love affair with crowdsourcing is creating a fake news problem for commercial creativity.
Long ago, I had an interview in New York with a well-known advertising agency. In the last of a round of interviews, the head of human resources used a phrase that I've heard with increasing frequency over the intervening years.
OK, that's not strictly true. Actually, it's not true at all.
If I were to suggest that almost every conversation you have about brands is influenced by the thinking of a Viennese psychologist, you'd probably think I was talking about Sigmund Freud.
I've just come out of a dispiriting advertising research briefing and I wish I could time-travel back to 1974.
Malcolm White looks back ... at Rosser Reeves' legacy, not just his fallacy.
Malcolm White is Co-founder of Krow Communications. Prior to this, he was executive planning director at Partners BDDH and Euro RSCG. He is the winner of an IPA Effectiveness Award.