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In 2010, our agency was briefed by a big brewery to have one last go at reviving a beer that had been in decline for a decade.
In 2011, the innovation world realised that the way we created new products was wrong. In his book The Lean Startup, Eric Ries exposed the risk of spending millions, pre-launch, creating a perfect product behind closed doors.
Last April, Rob Campbell played a joke. On his blog, the Wieden+Kennedy Shanghai planning head wrote about 'Method Planning™'.
A few years ago, at Colenso BBDO in Auckland, we got a call from Levi's. It was the head of marketing in San Francisco.
When I was a kid I remember being taken to Pizza Hut. It had the restaurant with the funny shaped roof and the red gingham tablecloths.
Four years ago, my friend Peter Field came to New Zealand. He was here to talk about his research on creativity, and he mostly spoke to our agency and clients about creativity's ability to supercharge the effectiveness of good strategy.
In 2010 in Stockholm, an innovative speed camera system was trialled for the first time. It quickly proved to be extremely effective in changing driver behaviour for the better.
For the past 50 years, most agencies have been obsessed with the question 'How do we become more creative?' As an industry, we've got no shortage of great ideas.
Earlier this year, I was invited by the IPA to come to London and talk about creativity in my part of the world.
Founder , Previously Unavailable
James Hurman is founder of Previously Unavailable, and a former managing director of Y&R New Zealand