Irene Joshy

Kantar's Irene Joshy believes that brands in APAC need to keep the marketing lights on, and offers a checklist to take stock of the creative development process  during the pandemic.
Artificial intelligence occupies a contradictory place in the advertising imagination: at once a potential creative catalyst while also threatening sameness – Kantar’s Irene Joshy explores this evolving landscape and what it means for creativity.