Ian Murray
Opinion
07 November 2023
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In his latest column for WARC, Ian Murray, co-founder of Burst Your Bubble, insists that understanding ‘real people’s lives’ should not be treated like a special mission. Real life is all around, if marketers care to look.
Opinion
18 September 2023
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In his new monthly column for WARC, Ian Murray, co-founder of Burst Your Bubble, unpacks a ‘marketing bubble’ to help marketers better understand consumers. He’s starting off with a critique of empathy and argues that marketers should consider cognitive perspective taking instead.
