07 November 2023 • In his latest column for WARC, Ian Murray, co-founder of Burst Your Bubble, insists that understanding ‘real people’s lives’ should not be treated like a special mission. Real life is all around, if marketers care to look.
18 September 2023 • In his new monthly column for WARC, Ian Murray, co-founder of Burst Your Bubble, unpacks a ‘marketing bubble’ to help marketers better understand consumers. He’s starting off with a critique of empathy and argues that marketers should consider cognitive perspective taking instead.
About Ian Murray
Ian Murray is co-founder of Burst Your Bubble.