Senior Manager Consumer Insights , Coca Cola Gmbh
Edward Appleton is Senior Manager Consumer Insights at Coca Cola Gmbh based in Berlin, Germany. A graduate of Oxford University, he has over 20 years research experience, on both client and supplier side - Group Manager Research at Nestle UK, European Insights Manager at Avery Dennison, European Research Manager at Rohm and Haas, Insights and Planning Director at Grey Communications Germany were positions that followed his start in research at Mass Observation UK.
He blogs regularly at Research and Reflect. Edward is bi-cultural English/ German, speaks fluent French, is a Member of the Market Research Society UK and a founding Board Member of the Mobile Market Research Assocation (MMRA).