Cari Kesten
Opinion
04 June 2020
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The hunt for attention It seems our days are getting longer and our attention spans are getting shorter. With a constant flow of emails, texts, and social media, and an equally demanding deluge of offerings from traditional media, it’s rare to see content that breaks through the clutter and captures our attention. In the midst of this cacophony, we’re continuously flooded with messages from brands vying to be seen and heard. One estimate states Americans are exposed to 4,000 and 10,000 ads per day . Attention has become a precious resource in high demand. And although marketers have started to focus
