23 June 2021 • As Cannes Lions Live streamed into the makeshift home offices of the advertising industry for a second year, brand marketing leaders speaking at the event shared their hard-learned lessons from the COVID-19 era, and the new changes that they believe will shape the future of marketing as the industry emerges from the toughest year in living memory.
21 June 2021 • Consumer healthcare brands have seen demand boom during the COVID-19 pandemic. GSK Consumer Healthcare’s Global Chief Marketing Officer, Tamara Rogers, shared with WARC’s Anna Hamill how the brand is embracing an uptick in e-commerce shopping.
21 June 2021 • Brand building in e-commerce environments has emerged as a priority for marketers in the post-COVID world. Unilever’s Chief Digital and Marketing Officer, Conny Braams, shares the FMCG giant’s approach to growth in digital channels with WARC’s Anna Hamill.
21 June 2021 • Patricia Corsi, Global Chief Marketing and Digital Officer at Bayer Consumer Health and a juror in the Health and Wellness category at Cannes Lions 2021, spoke to WARC’s Anna Hamill about creativity in healthcare marketing, judging highlights, and how healthcare will evolve post-pandemic.
10 May 2021 • Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021.
27 April 2021 • COVID-19 decimated the travel sector in 2020. But with lockdowns now easing and summer on the way, easyHotel’s Chief Marketing and Digital Officer, Rav Dhaliwal, is preparing for a brighter year ahead for the industry.
19 February 2021 • Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function.
07 December 2020 • This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
11 November 2020 • With e-commerce booming in the wake of the pandemic, digital payments will be even more important in 2021. Lynne Biggar, Chief Marketing and Communications Officer at VISA, speaks to WARC’s Anna Hamill for WARC’s Marketer’s Toolkit 2021 about the digital commerce revolution, supporting small businesses, and hyper-targeting.
10 November 2020 • With events and the hospitality industry hit hard by COVID-19, alcohol brands were some of the most affected. Marcel Marcondes, US Chief Marketing Officer at Anheuser-Busch InBev – the world’s largest beer brewer – speaks to WARC’s Anna Hamill for the Marketer’s Toolkit 2021 about creativity in a crisis, relying on real-time insights, and the new consumption occasions that will define 2021.
30 October 2020 • Conny Braams, Unilever’s Chief Digital and Marketing Officer, stepped into the job just weeks before COVID-19 hit. She speaks to WARC’s Anna Hamill for WARC Marketer’s Toolkit 2021 about adapting the 4Ps for e-commerce, the relevance of brand purpose, and moving forward with innovation during a volatile period.
21 October 2020 • As one of the world’s leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving a transformational agenda of equality and transparency. He speaks with WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 on reinventing brands post-COVID, prioritising media transparency, and pursuing accountability on diversity.
04 October 2020 • Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt Bushby, Just Eat’s UK Marketing Director, speaks to WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 about working with new social media platforms such as Twitch and TikTok, the at-home opportunity, and the future of data-driven marketing.
30 September 2020 • Patagonia has been unafraid to set the agenda when it comes to brand purpose. Alex Weller, Marketing Director – Europe, speaks to WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 about Patagonia’s approach to brand purpose, long and short-term objectives, and evolving media investment following its boycott of Facebook.
29 September 2020 • Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
23 September 2020 • In June, WARC delved into some of the new trends which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic.
09 September 2020 • Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
22 July 2020 • Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.
13 July 2020 • Diego Scotti, EVP/CMO at US telecoms giant Verizon, speaks to Anna Hamill, WARC’s Senior Editor – Brands, about the guiding light of brand values, the need for marketing agility, and the importance of continued investment in advertising.
06 July 2020 • To say that COVID-19 has completely changed business-as-usual in 2020 almost seems trite at this point. For the marketing industry – from brands, to media owners, to creative and media agencies – this challenging period has required tearing up the rule-book, and adapting to constant change.
23 June 2020 • The rollercoaster of 2020 has brought the role of brands in wider society into sharp focus, with COVID-19, economic crisis and Black Lives Matter up-ending ‘marketing as usual’. What does this mean for brand purpose, asks WARC's Anna Hamill?
31 May 2020 • As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January. WARC’s Anna Hamill highlights some key trends.
14 May 2020 • Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions. She talks to Anna Hamill, Senior Editor – Brands at WARC, about brand building during COVID-19, agile marketing teams, and creating new advertising from scratch in less than ten days.
12 May 2020 • Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC. He speaks to Anna Hamill, Senior Editor – Brands at WARC, about how Mastercard is adapting to the COVID-19 era, new hope in emerging consumer behaviours, and what marketers should prioritise as they look toward long term resilience.
16 April 2020 • An anticipated global economic recession, hastened by the COVID-19 pandemic, will be different to anything brands have faced in modern times. Anna Hamill, Senior Editor – Brands, at WARC, assesses the lay of the land.
About Anna Hamill