Anna Hamill

Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.
Diego Scotti, EVP/CMO at US telecoms giant Verizon, speaks to Anna Hamill, WARC’s Senior Editor – Brands, about the guiding light of brand values, the need for marketing agility, and the importance of continued investment in advertising.
To say that COVID-19 has completely changed business-as-usual in 2020 almost seems trite at this point.
The rollercoaster of 2020 has brought the role of brands in wider society into sharp focus, with COVID-19, economic crisis and Black Lives Matter up-ending ‘marketing as usual’.
As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January.
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.
Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the  ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC.
An anticipated global economic recession, hastened by the COVID-19 pandemic, will be different to anything brands have faced in modern times.
COVID-19 is bringing new challenges for the marketing industry in 2020, and the predicted economic recession will hit brands hard.
With conscious consumerism on the rise, sustainability is no longer just a consumer trend but a business imperative for many brands.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
The eight articles in December’s issue of Admap examine a new era of occasion marketing against a back drop of social, cultural and technological change.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
The internet era has transformed how consumers approach money, as it has almost every part of human life, which forms the foundation of August's Admap on the future of payments.
Brands need to feel the fear and do it anyway when it comes to embracing new business models, or risk losing out, according to the Initiative for Real Growth (IRG) study led by WPP’s Kantar Consulting.
Defining brand growth as capturing market share from competitors is a self-limiting approach, according to the Institute for Real Growth, a study led by WPP’s Kantar Consulting.
In an exclusive interview with WARC, Sir Martin Sorrell, Executive Chairman at S4 Capital, talks about strategy, how he intends to grow his new venture, the rise of in-housing, and what the west can learn from Asia.
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC's Anna Hamill the Unilever campaign he is most proud of, how failing can be helpful, and the lessons from a product launch which wasn’t a success.
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
Marketers across Asia-Pacific have a positive view of native advertising, with 67% enthusiastic about the opportunities it offers.