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In an exclusive interview with WARC, Sir Martin Sorrell, Executive Chairman at S4 Capital, talks about strategy, how he intends to grow his new venture, the rise of in-housing, and what the west can learn from Asia.
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC's Anna Hamill the Unilever campaign he is most proud of, how failing can be helpful, and the lessons from a product launch which wasn’t a success.
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
Marketers across Asia-Pacific have a positive view of native advertising, with 67% enthusiastic about the opportunities it offers.