WARC Awards for Media: 2021 Best Use of Data Judges
Siew Ting Foo
Chair of Judges
Chief Marketing Officer, Greater Asia, HP
Siew Ting has more than two decades of marketing leadership experience across international consumer-goods companies that include Unilever, Mars and Diageo. At HP, her focus on driving brand relevance through data has been recognised by the industry, with her team achieving 20 awards in 2018. Most recently, she was listed on Campaign Asia’s Power List 2018 & 2019 of CMOs.
Head of Insight, Talon
At Talon, Emily oversees campaign effectiveness and primary research projects to understand the effects of OOH. With over 11 years’ experience in media research and insight spanning print, TV and digital, Emily started her career in print media for Time Inc women’s titles before leading the BBC’s Good Food title and subsequently The Radio Times at Immediate Media.
Vice President, Global Media, VaynerMedia
Ben oversees all regional media operations, spanning strategic partnerships, planning, buying and analytics. Prior to this role, Ben served as a Director of Media and business lead in the VaynerMedia New York office. Ben is responsible for driving innovation and consistency in product output for all VaynerMedia London media and global clients.
Vice President, Media Transformation, Petco
Jay oversees Petco’s paid and owned marketing channels. He has many years of experience driving digital growth and data transformation for some of the world’s largest organisations. Prior to joining Petco, Jay led Samsung’s media and partnerships division, as well as Unilever’s global media innovation. During the late 90s and early 2000s, Jay worked at Starcom and PHD, as well as internet start-up Agency.com.
Chief Strategy & Innovation Officer, Spark Foundry
Marcos has worked for numerous brands including Google, Bacardi and Sony Pictures. He brought his wealth of client experience to Spark Foundry in March 2020. As Chief Strategy and Innovation Officer, Marcos is responsible for combining Spark Foundry’s data technology capabilities with designers and creatives. Before this, he spent five years at OMD as Managing Partner of Strategy.
Vice President, Analytics, APAC, Essence
At Essence, Aarti creates learning agendas based on actionable, measurable objectives, and designs and executes new ways to measure and optimise marketing campaigns. With more than 16 years of experience in consulting and research, Aarti was most recently Vice President at Publicis Media in India. Previously, she was Vice President, Analytics, Starcom, as well as Director, Business Planning, Mindshare India.
Managing Director of UK Insight Offer, Kantar
A recent Chair of industry body the APG, Dom has been Chief Strategy Officer at Publicis Poke, a founder of DADA CX consultancy, and Group Head of Strategy at Campaign’s Agency of the Decade, adam&eveDDB, helping VW and John Lewis on their digital transformation journeys. He is also a regular writer, awards judge and behavioural economics practitioner.
Head of Data Science & Strategist, Media Partnership Buying, Ukraine
Natalia boasts more than 15 years’ experience designing and executing marketing campaigns for blue-chip brands spanning telecoms, FMCG, auto, finance, fashion and retail, to name a few. She advocates the use of data to effectively solve business tasks and engage consumers with compelling stories created through data, content, media and technology-driven research.
Head of Branding and Content, Liv Up
For the last 15 years, Bruno has worked with local and global brands as a brand and creative strategist in agencies such as AlmapBBDO, Peralta, McCann, and Wunderman. He led Nubank's in-house agency to become recognised as one of the most creative brands in 2019 by two important Brazilian outlets. Today, Bruno leads the branding and content team at Liv Up.
President, Data Strategy & Tech, Zenith
Kathleen leads Zenith’s US team, bringing over 15 years of expertise across multiple facets of the industry. She has previously held positions as Neustar’s Vice President of Global Agency Partnership and AOL’s Global Head of Agency. She was also Executive Vice President and Managing Director at the former Starcom MediaVest Group, where she worked on Microsoft, Mondelez and Procter & Gamble in her 12-year tenure.
Executive Vice President, Data & Analytics (DNA), Digitas North America
From full marketing transformation to measurement systems to bespoke ROI solutions, Jen uses her creative problem-solving ability to create and fine-tune data-led, results-winning strategies for clients across finance, entertainment, retail, home appliances, to name a few. She is an 11-year Digitas veteran, previously holding positions at Tribune Interactive and Booz Allen Hamilton.
Strategy & Data Director, The Story Lab (dentsu)
For more than 13 years, Samanta has worked in agencies including Zodiak Active, AKQA, DLV BBDO and MRM McCann, growing from content and digital strategy to the role of strategic planner. Now heading Strategy & Data at The Story Lab, she fosters the intersection between content, strategy and media. She is also on the board of ADCI Italy and a lecturer for many professional schools.
Chief Strategy Officer, TBWA\Neboko
Natalie leads the Group’s integrated strategy across brand, digital, experience and data. She has worked in Australia, Asia, and recently Singapore, where she headed the regional and global strategy for brands including Airbnb, PlayStation, Mondelez and HP. She was recognised for innovation at ‘Women Leading Change 2018’, Campaign Asia’s ‘Southeast Asia Strategist of the Year’ and IAS’s ‘Brand Planner of the Year’.
Global Media Director, OPPO
Originally from Germany, Jan has spent over 12 years in Asia. Having had various roles in both international 4A agencies as well as the client side, he has used his knowledge of consumer insights, strategy and digital capabilities to develop and implement campaigns for world-leading brands across various industries and regions. Currently he leads the Global Media team for OPPO.
Chief Data Scientist, Tribal Worldwide London
Having worked in data, analytics and insight across client side, agency side as well as public bodies, Dr Shorful Islam has helped organisations use data and advanced analytical techniques to be more effective. He is currently working with a Cyber Security startup, building out their product and analytical capabilities and also running an analytics consultancy.
Chief Strategy Officer & Partner, WIRZ Group, Switzerland
Kathrin deeply believes in putting a holistic understanding of consumer behaviour at the basis of any solution. Before her adventure in Switzerland, Kathrin worked in strategy and management roles at DDB Berlin, Saatchi & Saatchi, argonauten and Scholz & Friends. Kathrin studied Political Sciences in Munich, Berlin and Padua, Italy and now lives in Berlin.
Senior Director, Analytic Partners
Virginie boasts more than 15 years of management experience in strategic advisory, digital transformation and analytics, built across several global leadership roles at Weight Watchers Intl and investment banking, in London and New York. Beyond her client-side expertise in hospitality/leisure, customer & operational analytics, and change management, she has a keen interest in governance emerging practices to efficiently manage analytics risk.
European Head of Consultancy, ForwardPMX
As an accomplished technical consultant and strategist, Femi helps execute consulting engagements across ForwardPMX’s clients and is responsible for the strategic direction of marketing technology investments for many of them. He has been involved in the advertising technology landscape for over 10 years, starting his career in the mobile marketing industry before expanding into email, telecoms and display advertising.
Joint Head of Strategy, AMVBBDO
Tom has developed award-winning strategy on a number of AMV’s high-profile accounts – from heart-pounding campaigns for Guinness, behaviour-changing work for the Department for Transport, and comedically disarming communications for Tena. He’s also picked up a Cannes Grand Prix for the strategy behind the Metropolitan Police Anti-Knife programme, and the Inaugural Cannes Lions Grand Prix for Effectiveness for his work with Walkers crisps.