WARC Media Awards

Grand Prix winners announced for all categories.


WARC's Media Awards recognise comms planning which has made a positive impact on business results.

The fast-paced change across the media landscape is having seismic shifts on communications planning. As a result, some of the most pioneering thinking occurs at this stage of the process. Through these awards, WARC wants to capture communications planning best practice, showing how brands, their media agency partners and media owners are using new tech and platforms to help meet business objectives. The awards will also recognise brands that are getting the most out of their collaborations, as well as showing how data and analytics are revolutionising communications planning in real time.

Structure

There are four categories and each one has its own 10-strong judging panel and set of Special Awards. As part of the judging process, judges will be asked to nominate entries they think deserve to be considered for the Special Awards. The categories are:

Effective use of tech
Communications that have effectively used or combined emerging platforms or technology in the media mix. How did using a particular tech contribute to the overall business success of a broader campaign?

Effective channel integration
How sophisticated communications architecture helped boost campaign effectiveness.

Effective use of partnerships & sponsorships
How collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Best use of data
Recognising the role of data in an effective communications strategy.

Comms and creative planning are intertwined… in a connected world you can’t do one without considering the other.

Sarah Mansfield • VP Global Media, Unilever, Europe and Americas, Chair of Effective Channel Integration Judging Panel, WARC Media Awards

Insights & Inspiration

Connection Strategy Casebook

Emerging best practice in communications planning

Entry kit

Read more about the Awards and its categories, and read the Terms & Conditions

Entry tips

Learn from the judges of previous WARC Prizes

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