Warc Media Awards

Rewarding effective communications strategy

Lucy Aitken, Case Study Editor

+44 (0) 20 7467 8154

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mediaawards@warc.com


Winners announced for Effective Channel Integration



Warc's Media Awards recognise comms planning which has made a positive impact on business results.

The fast-paced change across the media landscape is having seismic shifts on communications planning. As a result, some of the most pioneering thinking occurs at this stage of the process. Through these awards, Warc wants to capture communications planning best practice, showing how brands, their media agency partners and media owners are using new tech and platforms to help meet business objectives. The awards will also recognise brands that are getting the most out of their collaborations, as well as showing how data and analytics are revolutionising communications planning in real time.


Effective Channel Integration: Winners

Grand Prix

The Grand Prix and Special Awards will be announced at an event in London on 9 February. Register here.

Gold

Churchill

Churchill Lollipoppers
Agency: MediaCom
Advertiser: Direct Line Group
Country: United Kingdom

The UK insurance company launched a campaign to help increase the safety of children walking to school.

Knorr

#LoveAtFirstTaste
Agency: PHD
Advertiser: Unilever
Country: Multiple locations

The food brand engaged with millennial foodies by creating an online tool that matched people based on their 'flavour personality'.

LEGO

Make LEGO the Star of Christmas
Agency: UM
Advertiser: The Lego Group
Country: Australia

The toy company connected with families by encouraging them to build a LEGO star for the top of their Christmas trees.

Silver

Airbnb

Never a stranger
Agency: Starcom
Advertiser: Airbnb
Country: Multiple Locations

National Institute of Blood Transfusion & Untold Music Festival

Pay with Blood
Agency: UM Romania
Advertiser: N.I.B.T. and Untold
Country: Romania

SmartLife

Project Akshar (Alphabets)
Agency: FP7/DXB ( A part of McCann Worldgroup)
Advertiser:SmartLife
Country: UAE

Bronze

Antarctica

The World's Best Social Network
Agency: ALMAP BBDO
Advertiser: AB Inbev
Country: Brazil

Domino's Pizza

The Journey to Greatness
Agency: Arena Media UK
Advertiser: Domino's Pizza Group
Country: United Kingdom


Structure

There are four categories and each one has its own 10-strong judging panel and set of Special Awards. As part of the judging process, judges will be asked to nominate entries they think deserve to be considered for the Special Awards. The categories are:

Effective use of tech
Communications that have effectively used or combined emerging platforms or technology in the media mix. How did using a particular tech contribute to the overall business success of a broader campaign?

Effective channel integration
How sophisticated communications architecture helped boost campaign effectiveness.

Effective use of partnerships & sponsorships
How collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Best use of data
Recognising the role of data in an effective communications strategy.


Chairs of the judging panels

Effective use of partnerships & sponsorships
Ron Amram – VP, Media, Marketing, Heineken USA
Best use of data
Sital Banerjee – Global Head of Media, Philips
Effective channel integration
Sarah Mansfield – VP Global Media, Unilever, Europe, Latam and Global Media Operations
Effective use of tech
Debbie Weinstein – Managing Director, Brand Solutions & Innovations, EMEA, Google

Insights & inspiration

Connection Casebook

Connection Strategy Casebook

Emerging best practice in communications planning. Insights into connection strategy, including brand partnerships, integrated campaigns and the use of data.

Connection Prize

Entry kit

Although entries are now closed, you can download the entry kit to read more about the Awards and its categories, and read the Terms & Conditions.

Tips

Entry tips

Learn from the judges of previous Warc Prizes. Remember that judges will be looking for evidence that it was the comms planning strategy that really made the difference.