Founded in 1994 and operating internationally from day one, the AME Awards for advertising and marketing effectiveness honours work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
The Grand Jury is comprised of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors from all over the world. For the first two rounds of judging, the Jury is divided by region (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific), allowing each entry to be reviewed in its social, economic, and cultural context to determine the Shortlist and Medalists. This round also decides the AME Green Award winner – the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. For the third and final round of judging, the jury comes together as one international panel to determine the Platinum winners for each region from amongst the Gold Award winners. The campaign from this round that earns the highest score is awarded the highest honour in the AME Awards, the AME Grand.
Campaigns that win an AME Award live well beyond their media buy. Winners are honoured through the Winners Showcase on AMEAwards.com and on warc.com, as well as through social media, blog posts, and announcements to the international press through our media contacts throughout the world.