About the Awards
The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
The most recent AME Awards were announced in May 2020 and all the winning cases studies are available to read here on WARC.
Best in Show 2020
Brand Libresse
Agency AMV BBDO
Country Denmark / Finland / Sweden
Libresse increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women to love their vulvas.
The music video with a twist that shows a beautiful diversity of vulvas of every shape and colour singing loud and proud to the women who love them.
The film reached over 5 million organic views, gaining 96% positive comments on social.
Platinum winners
Save the Children: 100 Words Pain_ting
Brand Save the Children
Agency Overman Seoul
Country South Korea
Save The Children, a non-profit organisation, used the 100th anniversary campaign of Save the Children to attract public attention on verbal abuse to gain public sympathy and support in South Korea.
Brand UNICEF
Agency In-house
Country United States
The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.
Donner Sang Compter: Blood Unity
Brand Donner Sang Compter
Agency FP7 McCann Dubai
Country Lebanon
Donner Sang Compter innovated an outdated ritual in Islam and made it relevant in the modern day to encourage blood donations in Lebanon.
Gold winners
HomeEquity Bank: #PauseToRemember
Brand HomeEquity Bank
Agency Zulu Alpha Kilo
Country Canada
Peace Collective: #UnravelHate
Brand Peace Collective
Agency Zulu Alpha Kilo
Country Canada
SingleCut Beersmiths: Big in Japan
Brand SingleCut Beersmiths
Agency Zulu Alpha Kilo
Country Canada
GlaxoSmithKline: Breath of life
Brand GlaxoSmithKline
Agency McCann Healthcare, Shanghai
Country China
Guinness Clear. Why Guinness dared to tell everyone to drink water
Brand Guinness
Agency AMV BBDO
Country United Kingdom
Tennessee Tourism: Laugh Tracker
Brand Tennessee Department of Tourism Development
Agency VMLY&R Kansas City
Country United States
McDonald's McPickle: Our most successful social moment, without spending a cent
Brand McDonald's
Agency VMLY&R Sydney
Country Australia
KitchenAid Small Appliances: Mix 'N' Match
Brand KitchenAid
Agency Zulu Alpha Kilo
Country Canada
Brand Dove
Agency Razorfish
Country United States
Mastercard: The Astronomical Sale
Brand Mastercard
Agency FP7 McCann Dubai
Country United Arab Emirates
Jawwy: The Ramadan campaign that didn't launch in Ramadan
Brand Jawwy
Agency FP7 McCann Riyadh / FP7 McCann Dubai
Country United Arab Emirates
First Love Foundation: The Sending Machine
Brand First Love Foundation
Agency Publicis Sapient
Country United Kingdom
Silver winners
Spotify: A new soundtrack for the longest Christmas in the world
Brand Spotify
Agency TBWA Santiago Mangada Puno
Country Philippines
Unilever Clear: Abtal El Shawarea’ (Stars on the Streets)
Brand Clear
Agency FP7 McCann Cairo
Country Egypt
Brand AT&T
Agency Dieste
Country United States
Brand Almosafer
Agency FP7 McCann Dubai
Country United Arab Emirates
VW: Deep Fake - You the Action Hero
Brand Volkswagen
Agency PHD China
Country China
Volkswagen Touareg: Do Your Own Stunts
Brand Volkswagen
Agency Inspire X Goodstein
Countries China
Coalition for Gun Control: Dodge the Bullet
Brand Coalition for Gun Control
Agency Zulu Alpha Kilo
Country Canada
Avrio Health Canada: Feel the Sign? Betadine.
Brand Betadine
Agency Zulu Alpha Kilo
Country Canada
Subaru Canada: Greatest Outback Of All Time (G.O.O.A.T.)
Brand Subaru
Agency Zulu Alpha Kilo
Country Canada
Brand Ally Bank
Agency In-house
Country United States
Unbranded disease education: Puzzle Head
Brand Eli Lilly
Agency McCann Health New York
Country United States
Colin’s Hope: Still Not Out Of The Water
Brand Colin's Hope
Agency FCB Health
Country United States
7-ELEVEN Taiwan CSR: The Force of Love
Brand 7-Eleven
Agency ADK TAIWAN
Country Taiwan
OCO Opticians: The Urban Eye Tests
Brand OCO Opticians
Agency McCann Health
Country United Kingdom
Brand SaferKidsPH
Agency TBWA Santiago Mangada Puno
Country Philippines
Bronze winners
Laut gegen Nazis: #unfollowme - the hashtag against hate.
Brand Laut gegen Nazis
Agency Heimat Werbeagentur GmbH
Country Germany
Breeze: A Handy 'Good Luck' to the Chinese New Year!
Brand Breeze
Agency Inspire Advertising
Country China
Doritos: 'Another Level' + 2019 MTV VMAs
Brand Doritos
Agency Viacom Velocity
Country United States
Interac Association: Earning Curve
Brand Interac Association
Agency Zulu Alpha Kilo
Country Canada
Danish Cancer Society & Trygfonden: Help a Small Dane
Brand Trygfonden / Danish Cancer Society
Agency &Co
Country Denmark
Samaritans of Singapoare (SOS): Helping suicidal youths find #HopeThroughTheNight
Brand Samaritans of Singapore
Agency TBWA Singapore
Country Singapore
LEAP Frame: Hershey's Time Square
Brand Leap Frame
Agency Leap Group
Country United States
Hill's Pet Nutrition: It All Starts With Science
Brand Hill's Pet Nutrition
Agency Red Fuse Communications
Country United States
Neuriva: It’s Time to Brain Better
Brand Neuriva
Agency McCann Health New York
Country United States
Brand WHSmith
Agency FP7 McCann Dubai
Country United Arab Emirates
Brand BMW
Agency Mirrored Media
Country United States
Acer Predator: Summon your Strength
Brand Acer
Agency We Are Social
Country China