About the Awards
The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
The most recent AME Awards were announced in April 2019 and all the winning cases studies are available to read here on WARC.
Best in Show
Parents of Road Victims: BlindMeters
Brand Parents of Road Victims
Agency Happiness
Country Belgium
Parents of Road Victims, the Belgian road safety organisation, made an online platform to highlight the dangers of texting while driving.
BlindMeters.com allowed people to see the distance they had passed while looking at their phones and texting.
The campaign achieved five million engagements in just 24 hours, with wide press coverage.
Platinum
Brand Mucinex
Agency McCann Worldgroup
Country United States
Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.
7-Eleven Taiwan: Rhythm of Love Wall
Brand 7-Eleven
Agency ADK Taiwan
Country Taiwan
7-ELEVEN, the international convenience store chain, increased charitable donations in Taiwan by challenging the assumption that giving small amounts is stingy.
Gold
Save Soap Project: Washable Book
Brand Save Soap Project
Agency McCann Healthcare
Country Japan, Cambodia
Discover Puerto Rico: #CoverTheProgress
Brand Discover Puerto Rico
Agency Ketchum
Country United States
Manforce Condoms: #ShutThePhoneUp
Brand Manforce
Agency Asatsu-DK-Fortune
Country India
Parents of Road Victims: Behind The Numbers
Brand Parents of Road Victims
Agency Happiness
Country Belgium
Australian Marriage Equality: For every bachelor and bachelorette
Brand Australian Marriage Equality
Agency Leo Burnett Sydney
Country Australia
Brand Share
Agency Heimat Werbeagentur GmbH
Country Germany
Silver
Brand MINI
Agency Serviceplan
Country Germany
Brand Uber
Agency Zulu Alpha Kilo
Country Canada
YouTube Go: Exorcising The Fear of Data Consumption in Rural Indonesia
Brand YouTube
Agency MullenLowe
Country Indonesia
Brand Micra
Agency In the Company of Huskies
Country Republic of Ireland
Bahay Tuluyan: Disgusting Stories
Brand Bahay Tuluyan
Agency TBWA\Santiago Mangada Puno
Country Philippines
Hornbach Baumarkt: Hornbach Werkstück Edition
Brand Hornbach Baumarkt
Agency Heimat Werbeagentur GmbH
Countries Germany, Sweden, Switzerland
Association of Philippine Broadcasters: Love Thy Neighbor
Brand Association of Philippine Broadcasters
Agency TBWA Santiago Mangada Puno
Country Philippines
Brand CAMH
Agency Zulu Alpha Kilo
Country Canada
Brand Tim Hortons
Agency Zulu Alpha Kilo
Country Canada
McDonald's: The McDelivery Pin
Brand McDonald's
Agency Leo Burnett Manila
Country Philippines
Bronze
Taiwan Star Telecom Co., Ltd: Black Spot Campaign
Brand Taiwan Star Telecom
Agency X-line Co
Country Taiwan
Brand VOO
Agency Happiness
Country Belgium
Mission: Impossible - Fallout: CGI Need Not Apply
Brand Mission: Impossible
Agency Viacom Velocity
Country United States
Brand McDonald's
Agency Fp7 Bey/UM Bey
Country Lebanon
PENNY-Markt GmbH: Christmas doesn't need much – Only love
Brand PENNY-Markt
Agency Serviceplan
Country Germany
Dot: Dot Mini – The First Smart Media Device for the Visually Impaired
Brand DOT
Agency Serviceplan
Country Germany
Boysen: KNOxOUT Project – This is a tree
Brand Boysen
Agency TBWA\Santiago Mangada Pun
Country Philippines
Publicis Sapient/Second Story: Make Some Room – Unconscious Bias Workshop
Brand Publicis Sapient
Agency In-house
Country United States
Brand Patrón
Agency Publicis Sapient
Country United States
Brand MTV
Agency Viacom
Country United States
Dubai Health Authority: RX Prescription Stickers
Brand Dubai Health Authority
Agency The Classic Partnership
Country United Arab Emirates
DesignThinkers: Speak the Truth
Brand DesignThinkers
Agency Zulu Alpha Kilo
Country Canada
Brand Hornbach Baumarkt
Agency Heimat Werbeagentur GmbH
Country Germany
Vangardist Progressive Men's Magazine: The Pink Triangle Issue
Brand Vangardist
Agency Serviceplan
Country Germany