AME Awards
Honouring work that demonstrates ground-breaking solutions
About the Awards
The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
The most recent AME Awards were announced in October 2021 and all the cases studies are available to read here on WARC.
Selected Gold 2021
Special award: Regional Platinum - Asia Pacific
Every Kiwi Vote Counts: Meddle in the New Zealand election
Brand
Every Kiwi Vote Counts
Every Kiwi Vote Counts
Agency
Special Group Auckland
Special Group Auckland
Country
New Zealand
New Zealand
Every Kiwi Vote Counts, a non-partisan initiative to encourage overseas voter participation, encouraged New Zealanders (Kiwis) living abroad to vote in the New Zealand election.
Special award: Regional Platinum - Latin America
League Against Cancer: If you're outdoors, you need to protect yourself
Brand
League Against Cancer
League Against Cancer
Agency
McCann Lima
McCann Lima
Country
Peru
Peru
League Against Cancer collaborated with 55 brands to put messages about the importance of wearing sunscreen on the most viewed and most expensive billboards in Peru.
Special award: Regional Platinum - Middle East & Africa
UAE Government Media Office: Double moon
Brand
UAE Government Media Office
UAE Government Media Office
Agency
In-house
In-house
Country
United Arab Emirates
United Arab Emirates
UAE Government Media Office, a government entity, created excitement in the UAE about the probe the country had sent to Mars.
Special award: Regional Platinum - North America
Pringles: Trapped in advertising
Brand
Pringles
Pringles
Agency
Starcom
Starcom
Country
United States
United States
Pringles satirically 'trapped' comedy characters Rick and Morty in the world of advertising on the night of the Super Bowl in the US.
Special award: AME Green Award
WWF Germany: Eurythenes plasticus
Brand
WWF
WWF
Agency
BBDO Group Germany
BBDO Group Germany
Country
Germany
Germany
WWF Germany, a wilderness preservation organisation, encouraged the world to call on the United Nations (UN) to end marine plastic pollution.
Further Gold winners 2021
Samsung Galaxy A Series: #danceAwesome
Brand
Samsung Galaxy
Samsung Galaxy
Agency
Starcom
Starcom
Country
Global
Global
HomeEquity Bank: Catch the scam
Brand
HomeEquity Bank
HomeEquity Bank
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
Crayola: Colors of the world
Brand
Crayola
Crayola
Agency
dentsumcgarrybowen
dentsumcgarrybowen
Country
United States
United States
Burger King: Delivery to Burger King
Brand
Burger King
Burger King
Agency
McCann Lima
McCann Lima
Country
Peru
Peru
Tourism New Zealand: Good morning world
Brand
Tourism New Zealand
Tourism New Zealand
Agency
Special Group Auckland
Special Group Auckland
Country
Australia / New Zealand / Germany / United Kingdom / United States
Australia / New Zealand / Germany / United Kingdom / United States
Coors Light: Iceman to canton
Brand
Coors
Coors
Agency
Alma DDB
Alma DDB
Country
United States
United States
NAACP Atlanta: Invisible hate
Brand
NAACP Atlanta
NAACP Atlanta
Agency
22squared
22squared
Country
United States
United States
LifeStyles Healthcare: Publicly traded
Brand
Lifestyle Condoms
Lifestyle Condoms
Agency
FCB/SIX
FCB/SIX
Country
Australia
Australia
Knorr: Rooftop farms
Brand
Knorr
Knorr
Agency
FP7 McCann Cairo
FP7 McCann Cairo
Country
Egypt
Egypt
American Pecans: Super safe pecan debate
Brand
American Pecans
American Pecans
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
Verizon: The met unframed
Brand
Verizon
Verizon
Agency
In-house
In-house
Country
United States
United States
Burger King: The most famous griller in Peru
Brand
Burger King
Burger King
Agency
McCann Lima
McCann Lima
Country
Peru
Peru
Amazon Rainforest Conservancy: The rainforest fire channel
Brand
Amazon Rainforest Conservancy
Amazon Rainforest Conservancy
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
The Mohammed bin Rashid Al Maktoum Global Initiatives: The world’s tallest donation box
Brand
The Mohammed Bin Rashid Al Maktoum Global Initiatives
The Mohammed Bin Rashid Al Maktoum Global Initiatives
Agency
In-house
In-house
Country
United Arab Emirates
United Arab Emirates
TUNA SCOPE and AI TUNA: TUNA SCOPE 2020
Brand
Kura Sushi
Kura Sushi
Agency
Dentsu
Dentsu
Country
Japan
Japan
HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team
Brand
Royal Canadian Legion / HomeEquity Bank
Royal Canadian Legion / HomeEquity Bank
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
Silver 2021
Home Centre: A Dad's Job
Brand
Home Centre
Home Centre
Agency
FP7 McCann Dubai
FP7 McCann Dubai
Country
Middle East & North Africa
Middle East & North Africa
Advertising and Design Club of Canada: All-nighter webathon
Brand
Advertising & Design Club of Canada
Advertising & Design Club of Canada
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
BMW: IconicSounds electric
Brand
BMW
BMW
Agency
Mirrored Media
Mirrored Media
Country
United States
United States
BRAUN: Formosa chang
Brand
Braun
Braun
Agency
United Communications Group
United Communications Group
Country
Taiwan
Taiwan
Ikea: Buy with your time
Brand
IKEA
IKEA
Agency
Memac Ogilvy Dubai
Memac Ogilvy Dubai
Country
United Arab Emirates
United Arab Emirates
General Motors: Certified story time
Brand
General Motors
General Motors
Agency
MRM
MRM
Country
United States
United States
BankSA: How one letter changed the game
Brand
Bank of South Australia
Bank of South Australia
Agency
Saatchi & Saatchi Australia
Saatchi & Saatchi Australia
Country
Australia
Australia
Toronto Association of Business Improvement Areas (TABIA): Out-of-work mannequins
Brand
Toronto Association of Business Improvement Areas
Toronto Association of Business Improvement Areas
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
Mobily: ProtectSet
Brand
Mobily
Mobily
Agency
MullenLowe MENA Dubai
MullenLowe MENA Dubai
Country
United Arab Emirates
United Arab Emirates
Head & Shoulders: Say it proud!
Brand
Head & Shoulders
Head & Shoulders
Agency
Ambilhati Jakarta
Ambilhati Jakarta
Country
Indonesia
Indonesia
Pantene: The hairy tale
Brand
Pantene
Pantene
Agency
Grey Tokyo
Grey Tokyo
Country
Japan
Japan
The Ice Cream Shop: Fantasy fleet
Brand
The Ice Cream Shop
The Ice Cream Shop
Agency
In-house
In-house
Country
United States
United States
WhatsApp: The last horoscope
Brand
WhatsApp
Agency
In-house
In-house
Country
United States
United States
Centre for Addiction and Mental Health: This is Sean Hill’s brain
Brand
Centre for Addiction and Mental Health
Centre for Addiction and Mental Health
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada / United States
Canada / United States
Toyota / MTV: Celebrate The universal language of music
Brand
Toyota
Toyota
Agency
Viacom Velocity
Viacom Velocity
Country
United States
United States
Bronze 2021
O2 Slovakia: #DontBeAPirate
Brand
O2
O2
Agency
Monday Lovers / Elite
Monday Lovers / Elite
Country
Slovak Republic
Slovak Republic
Responsible Gambling Council (RGC): Check your reflex
Brand
Responsible Gambling Council (RGC)
Responsible Gambling Council (RGC)
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
Cheetos: Deja tu huella
Brand
Cheetos
Cheetos
Agency
Dieste
Dieste
Country
United States
United States
Goldfish Crackers: Feeding imagination
Brand
Goldfish
Goldfish
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
McCormick & Company: French's mustard beer
Brand
McCormick
McCormick
Agency
Fitzco
Fitzco
Country
United States
United States
Invisalign Clear Aligners: If you know you know
Brand
Invisalign
Invisalign
Agency
Starcom
Starcom
Country
United States
United States
Midol: M-Powered
Brand
Midol
Midol
Agency
OLIVER
OLIVER
Country
United States
United States
Mother Raw
Brand
Mother Raw
Mother Raw
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada / United States
Canada / United States
Cineplex: Projecting hope
Brand
Cineplex
Cineplex
Agency
Zulu Alpha Kilo
Zulu Alpha Kilo
Country
Canada
Canada
ReturnToWorkSA: Reach for the facts
Brand
Return to Work SA
Return to Work SA
Agency
Showpony
Showpony
Country
Australia
Australia
Techo Latam: Settlements (favelas)
Brand
Techo Latam
Techo Latam
Agency
Inbrax
Inbrax
Country
Argentina / Brazil / Chile / Colombia / Peru
Argentina / Brazil / Chile / Colombia / Peru
Burger King: The king of the 2020 VMAs
Brand
Burger King
Burger King
Agency
Viacom Velocity
Viacom Velocity
Country
United States
United States
Neste: The most CO2-friendly route
Brand
Neste
Neste
Agency
Hasan Partners
Hasan Partners
Country
Europe
Europe
Thrive Cannabis Marketplace: Thrive for $20
Brand
Thrive Cannabis Marketplace
Thrive Cannabis Marketplace
Agency
Artisans on Fire
Artisans on Fire
Country
United States
United States
East Japan Railway Company: TRAIN'ing
Brand
East Japan Railway Company
East Japan Railway Company
Agency
McCann Health Japan
McCann Health Japan
Country
Japan
Japan
Finalists 2021
Libresse: #400Periods
Brand
Libresse
Libresse
Agency
BBDO China
BBDO China
Country
China
China
TBWA\Worldhealth: #BlackHealthNow
Brand
TBWA\Worldhealth
TBWA\Worldhealth
Agency
In-house
In-house
Country
United States
United States
TikTok: #CreateForGood
Brand
Douyin/TikTok
Douyin/TikTok
Agency
The Classic Partnership
The Classic Partnership
Country
Middle East & North Africa
Middle East & North Africa
Avocados From Mexico: #HomemadeCinco
Brand
Avocados From Mexico
Avocados From Mexico
Agency
LERMA
LERMA
Country
United States
United States
Flowr: Art & Science
Brand
Flowr
Flowr
Agency
Zerotrillion
Zerotrillion
Country
Canada
Canada
GU Fashion: Care Label
Brand
GU Fashion
GU Fashion
Agency
dentsumcgarrybowen China
dentsumcgarrybowen China
Country
China
China
Bosch: Don't hang your privacy out
Brand
Bosch
Bosch
Agency
BBDO China
BBDO China
Country
China
China
Google: ViacomCBS Late Night Program Integrations
Brand
Google
Agency
In-house
In-house
Country
United States
United States
Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network: Help end the uncertainty
Brand
Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
Agency
In-house
In-house
Country
United States
United States
Tourism Authority of Thailand: Home sweet home
Brand
Tourism Authority of Thailand
Tourism Authority of Thailand
Agency
Ogilvy & Mather Thailand
Ogilvy & Mather Thailand
Country
Thailand
Thailand
McDonald's: Ride Thru
Brand
McDonald's
McDonald's
Agency
TBWA/Santiago Mangada Puno
TBWA/Santiago Mangada Puno
Country
Philippines
Philippines
Mucinex: Nightshift launch
Brand
Mucinex
Mucinex
Agency
McCann Health New York
McCann Health New York
Country
United States
United States
Ikea: Style for all
Brand
IKEA
IKEA
Agency
TBWA/Singapore
TBWA/Singapore
Country
Singapore
Singapore
Emirates NBD: The wise ones
Brand
Emirates NBD
Emirates NBD
Agency
FP7 McCann Dubai
FP7 McCann Dubai
Country
United Arab Emirates
United Arab Emirates
Emirates NBD: The wise ones
Brand
PTT Oil and Retail Business
PTT Oil and Retail Business
Agency
Ogilvy & Mather Thailand
Ogilvy & Mather Thailand
Country
Thailand
Thailand
