AME Awards

Honouring work that demonstrates ground-breaking solutions

New York Festivals AME Awards: World's Best Advertising and Marketing Effectiveness

About the Awards

The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

The most recent AME Awards were announced in May 2020 and all the winning cases studies are available to read here on WARC.

Find out more about the AME Awards

Viva La Vulva: Conch shell

Best in Show 2020

Libresse: Viva La Vulva

Brand
Libresse
Agency
AMV BBDO
Country
Denmark / Finland / Sweden

Libresse increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women to love their vulvas.

Platinum winners

Painting of a child puppet with text 'Follow my rules!'

Save the Children: 100 Words Pain_ting

Brand
Save the Children
Agency
Overman Seoul
Country
South Korea

Save The Children, a non-profit organisation, used the 100th anniversary campaign of Save the Children to attract public attention on verbal abuse to gain public sympathy and support in South Korea.

Rows of Unicef backpacks laid out like gravestones

UNICEF: Backpack Graveyard

Brand
UNICEF
Agency
In-house
Country
United States

The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

DSC presents: with an Arabic logo

Donner Sang Compter: Blood Unity

Brand
Donner Sang Compter
Agency
FP7 McCann Dubai
Country
Lebanon

Donner Sang Compter innovated an outdated ritual in Islam and made it relevant in the modern day to encourage blood donations in Lebanon.