AME Awards
Honouring work that demonstrates ground-breaking solutions

About the Awards
The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
The most recent AME Awards were announced in May 2020 and all the winning cases studies are available to read here on WARC.

Best in Show 2020
Libresse: Viva La Vulva
Libresse
AMV BBDO
Denmark / Finland / Sweden
Libresse increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women to love their vulvas.
Platinum winners

Save the Children: 100 Words Pain_ting
Save the Children
Overman Seoul
South Korea
Save The Children, a non-profit organisation, used the 100th anniversary campaign of Save the Children to attract public attention on verbal abuse to gain public sympathy and support in South Korea.

UNICEF: Backpack Graveyard
UNICEF
In-house
United States
The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

Donner Sang Compter: Blood Unity
Donner Sang Compter
FP7 McCann Dubai
Lebanon
Donner Sang Compter innovated an outdated ritual in Islam and made it relevant in the modern day to encourage blood donations in Lebanon.
Gold winners
HomeEquity Bank: #PauseToRemember
HomeEquity Bank
Zulu Alpha Kilo
Canada
Peace Collective: #UnravelHate
Peace Collective
Zulu Alpha Kilo
Canada
SingleCut Beersmiths: Big in Japan
SingleCut Beersmiths
Zulu Alpha Kilo
Canada
GlaxoSmithKline: Breath of life
GlaxoSmithKline
McCann Healthcare, Shanghai
China
Guinness Clear. Why Guinness dared to tell everyone to drink water
Guinness
AMV BBDO
United Kingdom
Tennessee Tourism: Laugh Tracker
Tennessee Department of Tourism Development
VMLY&R Kansas City
United States
McDonald's McPickle: Our most successful social moment, without spending a cent
McDonald's
VMLY&R Sydney
Australia
KitchenAid Small Appliances: Mix 'N' Match
KitchenAid
Zulu Alpha Kilo
Canada
Dove: Project #ShowUs
Dove
Razorfish
United States
Mastercard: The Astronomical Sale
Mastercard
FP7 McCann Dubai
United Arab Emirates
Jawwy: The Ramadan campaign that didn't launch in Ramadan
Jawwy
FP7 McCann Riyadh / FP7 McCann Dubai
United Arab Emirates
First Love Foundation: The Sending Machine
First Love Foundation
Publicis Sapient
United Kingdom
Silver winners
Spotify: A new soundtrack for the longest Christmas in the world
Spotify
TBWA Santiago Mangada Puno
Philippines
Unilever Clear: Abtal El Shawarea’ (Stars on the Streets)
Clear
FP7 McCann Cairo
Egypt
AT&T - DRECTV: ALTUVE
AT&T
Dieste
United States
Almosafer: As far as we go
Almosafer
FP7 McCann Dubai
United Arab Emirates
VW: Deep Fake - You the Action Hero
Volkswagen
PHD China
China
Volkswagen Touareg: Do Your Own Stunts
Volkswagen
Inspire X Goodstein
Countries China
Coalition for Gun Control: Dodge the Bullet
Coalition for Gun Control
Zulu Alpha Kilo
Canada
Avrio Health Canada: Feel the Sign? Betadine.
Betadine
Zulu Alpha Kilo
Canada
Subaru Canada: Greatest Outback Of All Time (G.O.O.A.T.)
Subaru
Zulu Alpha Kilo
Canada
Ally: Moguls in the Making
Ally Bank
In-house
United States
Unbranded disease education: Puzzle Head
Eli Lilly
McCann Health New York
United States
Colin’s Hope: Still Not Out Of The Water
Colin's Hope
FCB Health
United States
7-ELEVEN Taiwan CSR: The Force of Love
7-Eleven
ADK TAIWAN
Taiwan
OCO Opticians: The Urban Eye Tests
OCO Opticians
McCann Health
United Kingdom
SaferKidsPH: Toys
SaferKidsPH
TBWA Santiago Mangada Puno
Philippines
Bronze winners
Laut gegen Nazis: #unfollowme - the hashtag against hate.
Laut gegen Nazis
Heimat Werbeagentur GmbH
Germany
Breeze: A Handy 'Good Luck' to the Chinese New Year!
Breeze
Inspire Advertising
China
Doritos: 'Another Level' + 2019 MTV VMAs
Doritos
Viacom Velocity
United States
Interac Association: Earning Curve
Interac Association
Zulu Alpha Kilo
Canada
Danish Cancer Society & Trygfonden: Help a Small Dane
Trygfonden / Danish Cancer Society
&Co
Denmark
Samaritans of Singapoare (SOS): Helping suicidal youths find #HopeThroughTheNight
Samaritans of Singapore
TBWA Singapore
Singapore
LEAP Frame: Hershey's Time Square
Leap Frame
Leap Group
United States
Hill's Pet Nutrition: It All Starts With Science
Hill's Pet Nutrition
Red Fuse Communications
United States
Neuriva: It’s Time to Brain Better
Neuriva
McCann Health New York
United States
WHSmith: Pop-Up Books
WHSmith
FP7 McCann Dubai
United Arab Emirates
BMW: Road to Coachella
BMW
Mirrored Media
United States
Acer Predator: Summon your Strength
Acer
We Are Social
China