PARIS - New French digital terrestrial channels have attracted €73.3 million ($88.63m; £50.92m) in advertising during their first year of existence, reports local ad-tracking service Yacast.
There are now nine channels on French TNT (terrestrial national television). Their aggregated revenues in the year to 1 April 2006 represented 1.3% of the global revenue earned by all French TV channels over the same period.
Comments Tiphaine de Raguenel of Aegis media agency Deep Blue: "Some TNT channels attracted as much advertising as some [cable and satellite] channels. Considering how young they are, it is a very good sign. Advertisers also took a chance by investing in them despite the absence of audience figures. It bodes well for the future."
There are now nine channels on French TNT (terrestrial national television). Their aggregated revenues in the year to 1 April 2006 represented 1.3% of the global revenue earned by all French TV channels over the same period.
Comments Tiphaine de Raguenel of Aegis media agency Deep Blue: "Some TNT channels attracted as much advertising as some [cable and satellite] channels. Considering how young they are, it is a very good sign. Advertisers also took a chance by investing in them despite the absence of audience figures. It bodes well for the future."
