The economic chaos engulfing Argentina prompted advertisers to halve their first-quarter expenditure on cable television ad time, according to the Bureau of Cable and Internet Advertising.
Adspend in Argentina’s pay-TV market – Latin America’s largest and 3.2% of the country’s overall ad market – slumped 52.5% from Q1 2001 to $18 million (€19.4m; 12.3m). Forecasts for the full year were not forthcoming, though needless to say advertising revenues are not expected to match last year’s total of $211m.
Data sourced from: AdAgeGlobal.com; additional content by WARC staff
