Why simplification is essential for Principal Financial Group
Stephen WhitesideWarc
Consumers enjoy being offered a diverse range of products when buying anything from a soft drink to a smartphone or a car. But when faced with a slew of options in the financial-services category, the typical response is rather different: they do nothing.
"We've looked at the whole idea of inertia, certainly among customers, but even among financial advisors – and we do business with about 35,000 brokers," Mary O'Keefe, svp/chief marketing officer at the Principal Financial Group, told delegates at the Argyle Executive Forum's 2014 Chief Marketing...