How Big Ideas trump Big Data at Fidelity

Geoffrey Precourt
Warc

The sixth annual Leadership Meeting of the Interactive Advertising Bureau (IAB) offered a program that carried an implicit either/or value proposition: "Big Data and Big Ideas - Friends, Enemies, or Frenemies."

But it was one of the world's largest data collectors - Fidelity Investments - that dazzled the 800 confreres in Phoenix, Arizona with a very big Big Idea: a narrative piece of online advertising that runs for nearly five minutes.


Jim Speros discusses Fidelity's Big Data strategy

Fidelity processes more than 365 million trades a day. With each transaction comes information. On a second-by-second basis, it is recalculating and updating the net asset value for hundreds of mutual funds. And it is conducting these data adjustments across a variety of channels.