MENA Strategy Report
Lessons from the WARC Prize for MENA Strategy
WARC's MENA Strategy Report features five chapters that examine how strategic ideas are growing brands in the Middle East and North Africa.
Its insights are drawn from the WARC Prize for MENA Strategy, and put the thinking behind the campaigns in context.
The report is available to WARC subscribers.
Inside the report
The report includes chapters on:
- Themes from the winning campaigns
- Winning case studies
Also included are summaries of all the winning case studies from the 2019 WARC Prize for MENA Strategy.
Grand Prix winner
Uber won the Grand Prix in the WARC Prize for MENA Strategy 2019 for Uber Legends, a campaign that used data to foster an emotional connection with customers to boost loyalty.