Market Research Society
With members in more than 70 countries, MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. The Society provides its members with a comprehensive range of publications, information and advisory services, training courses, conferences, seminars and networking opportunities. The papers presented at its annual conferences are available on Warc.
The International Journal of Market Research
The International Journal of Market Research is a unique source of authoritative analysis in the multi-disciplinary fields of market and social research. It provides a forum for serious discussion and debate and acts as a vital databank for research theory and practice.
For 50 years, IJMR has helped pioneer new innovations in market research, helping researchers to develop new and better ways of gaining insight into consumer and social behaviour.
MRS has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, support services, client-side organisations, the public sector and the academic community.
It also serves MRS Company Partners agencies, suppliers of support services, buyers and end-users of all types and scale who are committed throughout their organisations to supporting the core MRS values of professionalism, research excellence and business effectiveness.