Copenhagen Business School
Copenhagen Business School (CBS) is an international school, focused on developing strong links between contemporary research and the active business community. The atmosphere is intellectual, but always in a way that keeps business realities firmly in focus.
CBS's Department of Marketing conducts research in marketing within the following central research areas:
- Business-to-Business/Industrial marketing
- Consumer Behaviour
- Marketing Communication
- Strategic Design and Business Development
- Market Oriented Management
Its Center for Marketing Communication (CMC) is a research unit at the Department of Marketing. Its mission is to unite the communities of practical marketing and international research. The center's field of activities covers research, teaching and dissemination.