New Business Guide

Step 6: Closing & negotiating

As you look to sign the deal, you want to:

  • Benchmark agency fees
  • Research best practice and trends in service models

How WARC can help

Agency remuneration best practice
Read WARC's best practice piece of agency remuneration models from Merry Baskin.

Agency remuneration briefing
More good advice, albeit a little older, about the various models.

How brands set up commission-based relationships with agencies
Read this WARC exclusive look into the future and how relationships are developing that affects negotiations.

More on remuneration
Check out more reading on the topic.

Step 7. Transitioning & on-boarding