1A St James's: The spiritual home of Dunhill Tobacco
Household
Executive summary
Despite working with an industry that is negatively perceived, that has experienced a long-term decline in sales, and that is suffering after the widespread ban on consumption of its products in public, Household has created an ultra-modern flagship store at 1A St James's as the spiritual home for Dunhill Tobacco of London Limited — all within a 100sqm Grade II* listed retail space.
Was it challenging? Absolutely. Was it impossible? Absolutely not.
Against all these factors, Household created a space that defies the industry standard of offering the...