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The Gunn Report is the global index of excellence in advertising.

Since 1999, it has ranked the world’s best creative work, based on its performance in awards shows around the world. The full Gunn Report rankings, creative library and research studies are now part of WARC – learn more.

If you are a Gunn Report subscriber, you will need new login information. Contact our Client Services team to request new login details.

Separate subscription required – WARC subscribers can upgrade their subscription to include access to Gunn Report content via the WARC website. Contact your CSM for details.

Gunn 100 ranking

Our ranking of the world's most creative advertising – find all the league tables and commentaries from every yearly Gunn Report since 1999.

  • Find the best campaigns from every year.
  • View the top agencies, networks, brands and countries.

WARC 100 ranking

The world's best advertising based on performance in strategy and effectiveness awards – find all the leagues tables and extra WARC 100 content since the rankings began in 2014.

  • Find the campaigns that deliver for clients.
  • Identify top-performing brands, agencies, networks and countries.

Gunn Media 100 ranking

Our ranking of the world's most effective media strategies – league tables that benchmark media excellence.

  • Find the best media strategies.
  • View the top agencies, networks, brands and countries.

Gunn Library

Search for award-winning creative work based on category, media channel and geography.

  • 3,500+ pieces of creative since the rankings began in 1999.
  • Includes award-winning film, print, OOH and digital work.

Reports and more

Exclusive content on creativity and its role in driving effective marketing.

  • Includes IPA/Gunn study into the effectiveness of creativity, and the annual Cases for Creativity report on trends in creative effectiveness.
  • Bullets from Gunn – a collection of award-winning creative ideas that have delivered business results.