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The global index of creative excellence in advertising

The Gunn Report is the global index of creative excellence in advertising.

Since 1999, it has ranked the world’s best creative work, based on its performance in awards shows around the world. The full Gunn Report rankings, creative library and research studies are now part of WARC.

Separate subscription required – WARC subscribers can upgrade their subscription to include access to Gunn Report content via the WARC website. Contact your CSM for details.

Existing subscribers to the Gunn Report can continue to use the separate Gunn Report website.

Gunn Rankings

All the league tables and all the accompanying commentaries from every yearly Gunn Report since 1999.

  • Find the best campaigns from every year.
  • View the top agencies, networks, brands and countries.

Gunn Library

Search for award-winning creative work based on category, media channel and geography.

  • 3,500+ pieces of creative since the rankings began in 1999.
  • Includes award-winning film, print, OOH and digital work.

Reports and more

Exclusive content on creativity and its role in driving effective marketing.

  • Includes IPA/Gunn study into the effectiveness of creativity, and the annual Cases for Creativity report on trends in creative effectiveness.
  • Bullets from Gunn – a collection of award-winning creative ideas that have delivered business results.