Lessons from The Body Shop on implementing purpose | WARC | The Feed
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Lessons from The Body Shop on implementing purpose
One of the original purpose-driven brands in British business, The Body Shop’s experience shows that even established brands must continue to evolve their mission with a view to the internal function of the organisation.
Why it matters
The Body Shop has recently refreshed its statement with much greater input from employees, revealing a set of values that matter both to staff and customers and that have guided decision-making during the pandemic.
Takeaways
- For staff, having meaning in their work beyond generating profit for shareholders, helps to attract and retain talent.
- Consistency in decision-making, especially in difficult moments, will be improved...
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