Adspend Database

Adspend Database

Our annual advertising expenditure data cover major media and ad formats in 96 markets across six regions.

  • Access takeaway Excel tables of global, regional and country-level adspend data.
  • Alternatively, build your own adspend tables by time period, market, medium and currency.
  • WARC partners with researchers in each market to ensure you get the most accurate and reliable local knowledge.

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Country Data begin WARC Forecast Media available (start dates may vary)
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Algeria 2005





Argentina 1990






Australia 1987








Austria 1980







Bahrain 1987





Belgium 1980






Brazil 1996








Bosnia & Herzegovina 2006


Bulgaria 1995






Canada 1980







Chile 1987






China (Mainland) 2000







Colombia 1997





Costa Rica 1987





Croatia 1998






Cyprus 1987






Czech Republic 1999







Denmark 1980







Ecuador 2010






Egypt 1991




Estonia 1994





Finland 1980







France 1980








Georgia 2013





Germany 1980








Ghana 2005


Greece 1980





Guatemala 2007




Honduras 1991



Hong Kong 1987






Hungary 1991







India 1987








Indonesia 1999


Ireland 1980







Israel 1994






Italy 1980








Japan 1980







Jordan 1987



Kazakhstan 2007




Kenya 1994




Kuwait 1988




Kosovo 2011




Latvia 1995






Lebanon 1990




Lithuania 1995






Luxembourg 2009






Macedonia 1997






Malaysia 1998






Malta 1987






Mexico 2007







Moldova 2010





Morocco 2005





Mozambique 2012


Netherlands 1980







New Zealand 1987







Nicaragua 1996



Nigeria 2001




Norway 1980







Oman 1987



Pakistan 2005