Campaign details
Brand: ZomatoBrand owner: ZomatoEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: RetailBudget: Up to 500k
Executive summary
Zomato, a food delivery platform, needed to break the transactional relationship it had with its audience. The category had spoilt them with discounts, speed and choices but as a result, loyalty became non-existent.
To kickstart this relationship, Zomato looked towards Women's Day; an opportunity to connect and make a difference.
Women’s Day would see a slight uptick in ordering, with food often being ordered ‘for...