Zomato: Taking on the final frontier of women’s liberation in India

Tushar Handa, Jitender Dabas

Food delivery app, Zomato, challenged cultural norms around a woman's role in India to break through Women's Day marketing noise.

Campaign details

Brand: ZomatoBrand owner: ZomatoEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: RetailBudget: Up to 500k

Executive summary

Zomato, a food delivery platform, needed to break the transactional relationship it had...

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