Case details
Brand: ZespriBrand owner: Zespri International Group, New ZealandMain agency: Mindshare ChinaMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Fresh FruitMedia Channels: OTT Smart TV, Key Opinion Consumer KOC, Key Opinion Leader KOL, Online Display Advertising, Online Video Advertising, Information Feed Advertising, Programmatic AdvertisingBudget: 30-40 million
Case Summary
In the post-epidemic era, the Chinese people's health awareness has awakened, and three-quarters of consumers' diets are getting healthier. Zespri kiwifruit with vitamin C can meet the growing health demands of Chinese consumers. At the...