Zenith Electronics Corporation: The Quality Goes In Before The Name Goes On campaign

Judson Knight

Starting in 1927, Zenith Radio Corporation, which became Zenith Electronics Corporation in 1984, used the advertising slogan "The Quality Goes In Before the Name Goes On." Throughout the decades that followed, as the company added a variety of consumer electronics products to its lineup, the slogan remained.

Zenith Electronics Corporation: The Quality Goes In Before The Name Goes On campaign

Judson Knight

Overview

Starting in 1927, Zenith Radio Corporation, which became Zenith Electronics Corporation in 1984, used the advertising slogan "The Quality Goes In Before the Name Goes On." Throughout the decades that followed, as the company added a variety of consumer electronics products to its lineup, the slogan remained. It symbolized the Zenith reputation, which rested on hand-built components priced for a buyer willing to pay more for better equipment.

Throughout the heyday of the American electronics industry in the mid-twentieth century, Zenith held a place...

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