ZaloPay: Tet 2021

ZaloPay, a mobile payment application, raised brand awareness and attracted new customers during the festival Tet in Vietnam with an online film and promotional activities.

Campaign details

Brand: ZaloPayLead Agency: AdtimaRegion: APAC

Strategy

Objective

In Tet 2020, ZaloPay - the mobile payment app has integrated with Zalo - the messaging and social networking app, making the fintech giant the first social payment service in...