Zain Saudi: 5G market in KSA, how to be on the vanguard

Victor de Melo, Mathieu Yarak, Fahed Mubarak

Zain, the telecommunications company, became the #1 choice for consumers in Saudi Arabia.

Campaign details

Brand: Zain SaudiBrand owner: ZainLead agency: OMD Saudi ArabiaCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online display, Programmatic display, Social mediaBudget: Up to 500k

Executive...

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