Zain Saudi: 5G market in KSA, how to be on the vanguard

Victor de Melo, Mathieu Yarak, Fahed Mubarak

Zain, the telecommunications company, became the #1 choice for consumers in Saudi Arabia.

Campaign details

Brand: Zain SaudiBrand owner: ZainLead agency: OMD Saudi ArabiaCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online display, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

With the introduction of 5G technology in Saudi Arabia, Zain stepped up to become the #1 choice for consumers, with the objective of bringing new consumers closer to different 5G solutions (Mobile and Home Internet).

In order to meet Zain's objectives, we employed a hybrid approach that synergized different data streams, from market research to 0-party...

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