Young Scot - Launching youngscot.org

Recognising that the launch of their new portal, 'youngscot.org', was a key turning point for the organisation, Young Scot appointed Citigate SMARTS to create a launch campaign for them.

Launching youngscot.org

Agency: Citigate SMARTS

BACKGROUND

Established 21 years ago, the national youth information organisation, Young Scot supports young people aged between 12 to 26 by providing them with information, ideas and incentives to help them to make informed choices about their lives and to take advantage of the opportunities available to them. Traditionally, the support has been via handbooks, magazines, helplines and the Young Scot discount card. Latterly, a small static, brochure-style website had been created but this had been under-utilised and under-promoted.

However, by February 2002, thanks to funding from the Scottish Executive under the Open Scotland...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands