YouLead: The Pond Everyone Was Searching For

Sri Lankan vocational training brand YouLead ran an unconventional engagement campaign to encourage young people to seek professional career guidance at their on-ground centres.

Campaign details

Brand: YouLeadBrand owner: International Executive Services CorporationEntrant company: Isobar Sri Lanka - Sri LankaIdea creation: Isobar ColomboMarket: AsiaSector: Business & industrialMedia channels:Outdoor, Out-of-home, Radio & audio,...

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