Campaign details
Brand: YouLeadBrand owner: International Executive Services CorporationEntrant company: Isobar Sri Lanka - Sri LankaIdea creation: Isobar ColomboMarket: AsiaSector: Business & industrialMedia channels: Outdoor, Out-of-home, Radio & audio, Social media, Content marketing, Search marketingBudget: Up to 500k
Executive summary
The efforts to build a myth was the brand's first attempt to create a myth and break it for good. Guided by strong cultural insight, this campaign drove 10,127 youth from rural communities to consider career guidance for the first time. This campaign went beyond...