Yili: X Xiaomi's Smart Vending Machine

Aska Han, Sara Wang, Nicholas Short

Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering consumers their optimal beverage, drive brand differentiation and enhance its brand image.

Campaign details

Brand: YiliBrand owner: YiliEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Online video, Public relations, Point-of-purchase, In-store, Word of mouth,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today