Yili x Xiaomi Technology Empowers Milk – "White Technology, Let Milk Know You Better"

Dairy product brand Yili wants to achieve the goal of scientifically providing consumers with the best milk products according to the physical needs of Chinese consumers, enhance the brand image, and help terminal sales.

Case details

Brand : Yili

Brand owner : Yili

Main agency : Mindshare China

Main agency holding group : WPP

Market launch : Mainland China

Industry : Dairy

Media Channels : OTT Smart TV, Key Opinion Leaders, Mini Programs, Social Media, Events, Activities & Experiences, Packaging & Design, Brand Crossover/Joint Marketing

Budget : 4-5 million

Case Summary

After the outbreak of the epidemic in 2020, Yili grasped the increasing health needs of the public and the awareness of improving self-body immunity, actively cooperated across borders, and promptly joined hands with Xiaomi,...

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